Friday, Mar 29 2024 | Time 14:52 Hrs(IST)
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Business Economy


vivo partners with Taboola to power news on its ‘swipe right’ screen

New Delhi, Oct 23 (UNI) Discovery platform Taboola on Tuesday announced a global strategic partnership with smartphone manufacturer vivo.
Under the partnership, Taboola will deliver a fully personalised content experience for vivo’s customers helping the manufacturer drive engagement and monetisation and providing a significant new audience source to content publishers in the region.
Taboola will be vivo’s strategic content partner to integrate directly on vivo’s swipe right experience.
When users swipe right on the home screen, Taboola will surface relevant personalised news and content from its network of premium publishers throughout Asia.
"The partnership with vivo will leverage Taboola’s extensive footprint in the region through partnerships with thousands of quality publishers and marketers such as NDTV, India Today, China Daily, Kapook and OhBulan. Taboola’s Global Network in Asia-Pacific includes content in languages such as Thai, Hindi, Tamil, Chinese, Indonesian and English," said Adam Singolda, founder and CEO, Taboola.
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