Mumbai, Dec 5 (UNI) Visa,the payments technology company, launched their new brand campaign 'Reimagine India ' in sync with the pulse of the New Age Digital India
The campaign captures the spirit of the new Indian who is progressive, boundary-pushing and wants to be unbound from anything that slows him/her down. As more and more people are becoming a part of this ‘unbound revolution’, Visa’s new brand campaign for India reflects the essence of this change.
This campaign crafted by BBDO, is based on the platform for Visa in India- 'YOU REIMAGINE INDIA. WE REIMAGINE PAYMENTS'. The campaign is driven through a robust 360-degree approach that spans TV, OOH, social and digital mediums.