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Sports


Virat Kohli forays into kids category with Puma one8

New Delhi, Sep 23 (UNI) Indian captain Virat Kohli on Monday launched his first collection for kids with global sportswear brand PUMA.
Designed by Kohli, the collection comprises a range of sneakers, tees, shorts, active pants and accessories such as backpacks and beanies for boys aged from 4-14 years. With this collaboration, Kohli’s brand One8 which sells adult apparel, footwear, fragrances, packaged water and energy drinks, forays into kids category.
On the launch of the collection, Virat Kohli said, ''Sport holds a very important place in my life. I urge every parent to encourage their children to play more and remain physically fit. The launch of the kid’s collection is my way of calling out to our future generations because feeling fit and looking active is a simple step towards leading a more active lifestyle.''
According to Puma India’s managing director Abhishek Ganguly, the stores received several enquiries from children about Kohli’s brand One8 to buy his merchandise.
''Kids is a key category for Puma. With this launch, we look to build this segment for younger consumers,'' said Ganguly.
Kohli’s collection for boys will be sold both on offline and online channels of Puma across the country.
UNI AVK 1951
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