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Press Releases » PNN


Vega Launches SÉRY, a New Age Make-up Brand, into the Cosmetics Segment

Vega Launches SÉRY, a New Age Make-up Brand, into the Cosmetics Segment

Vega, one of the leading personal care appliances and beauty accessory brands in India, is proud to announce the launch of SRY Cosmetics in India. This innovative makeup brand launched its products through E-commerce channels including its own website.

SRY Product Shot

The products follow a stick design form that is extremely easy to use and helps in applying the right amount of make-up. SRY is the perfect style partner for all the fashion-conscious and free-spirited women to showcase different facets of their versatile personality.

On SRY's launch, Sandeep Jain, Promoter of SRY, on sparking the occasion said, "We are delighted to introduce SRY and excited about presenting an exclusive make-up range for our Indian consumers. The brand includes a range of Lip, Eyes and Face products with formulations enriched with natural ingredients. The core aim of the brand is easing make-up application on-the-move. It comes in a stick format that is convenient, and ready to use. SRY is crafted for the women who believe in keeping up with the hustle, in style. The purpose of SRY is to create a line of products that capture the essence of todays women. Whether it's getting glam at home, feeling confident at work, or making heads turn, SRY is here to bring out the best in you!"

The products are curated and formulated with meticulous research and are enriched with natural ingredients such as Red Raspberries, Vitamin E, and Castor Oil. Customers can buy some of the brand's signature products such as, Capture D Matte Lasting Lip Color, Fix N Click Foundation Stick, and 'Xpress Lash Volumising Mascara' from their website or Amazon India.

Amyra Dastur

One of the brand's revolutionary products, Pout N Shine Lip Tint is an amalgamation of tempting flavors and natural ingredients which the consumers will love!

The products are researched and formulated in Italy and are manufactured in India. SRY is for the trendsetting women who are versatile and audacious. So, whether you like a smoky eye, a bold lip, or soft pink cheeks, SRY aims to make you ready for just the look you desire.

SRY has roped in the popular Bollywood actress Amyra Dastur as the brand ambassador. As part of this association, Amyra will feature in the latest launch campaign video. Speaking about her association with the brand, Amyra said, "I love the idea of a stick format, svelte design, and makeup range. I am extremely delighted to be the face of SRY, a brand that syncs with my on-the-move persona."

Check out SRY's range of innovative range of products at www.instagram.com/serycosmetics or their website www.serycosmetics.com.

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