New Delhi, Oct 12 (UNI) EMI Records India, helmed by filmmaker Mohit Suri, has announced its collaboration with music producer and composer Rishi Rich wherein the label who will manage all his music production work for Bollywood films going forward. Through EMI Records India, Rishi Rich will create new music for Bollywood films – he’s just wrapped up the lead track for Mohit Suri’s upcoming film “Half Girlfriend” that releases in 2017. He will also mentor and produce music for the new talent signed to the label. Announcing the decision to sign Rishi Rich, Mohit said, "It’s great to have Rishi on board EMI Records India. He’s been making credible music for over a couple of decades and his exposure to both the East and the West is what makes him a unique producer. He will add a fresh new perspective to Bollywood music. "He’s just wrapped up the title song of my next film 'Half Girlfriend’ and its brilliant! I wish Rishi all the very best on his signing to our label EMI Records India and look forward to his music gracing many more Bollywood films!” On being signed up by the music label, Rishi Rich said, "I feel extremely honored to be represented by the EMI Records India team on this journey of mine here. It’s indeed an exciting opportunity extended by Mohit Suri and the label and I can’t wait to bring my brand of Music to Bollywood! Besides, EMI Records is such a great platform for new singers….I’m looking forward to working with some of the awesome talent that’s in the pipeline!” Devraj Sanyal Managing Director and CEO, Universal Music Group, South Asia expressed his excitement on signing Rishi Rich. “I’ve known Rishi for over a decade and it’s great to now have him signed to EMI RECORDS INDIA! Having him based out of Mumbai opens up the opportunity for him to work with Bollywood producers who wish to have contemporary sounds as part of their films. He’s vast experience and ability to create music to suit today’s audiences is what makes him special! Besides Bollywood music, Rishi will also mentor and produce new talent signed to the label. The fact that he’s created global stars with Jay Sean and Juggy D amongst others…is itself testimony to his craft. Rishi Rich - welcome to EMI Records India!” he said. Hailed as a pioneer of the Indian R&B fusion movement, Rishi Rich’s innovative style fused R&B, Bhangra and Ragga into a portent new sound. Combining his influences from his Punjabi background and his love for urban / pop music, the talented producer has been able to appeal to a wider audience through remixes with International artistes such as Criag David, Ricky Martin, Madonna, Britney Spears, Westlife, Mary J Blige and many more. With his talent for spotting new artistes, Rishi went onto launch the successful careers of Juggy D and Jay Sean. UNI AR SW RSA 1448