As part of its localization strategy UC Browser world No.1 third-party mobile browser and a content platform from Alibaba Innovation Initiatives Business Group has launched an in-app UC March Millionaire campaign to celebrate Holi with its vast user base of 130 million MAUs. During the month-long campaign starting March 1st 2020 UC users can design unique and customized Holi greeting cards to share with family and friends.
In-app Campaign
The 30-Day UC March Millionaire campaign is dedicated to UCs valuable users with various prizes worth 30 million rupees including free Haier air conditioners motorcycles smartphones Paytm coupons and more. UC users can sign in and complete few simple tasks like inviting their friends to the campaign reading UC News storing their favorite online entertainment content in UC Drive following UC Cricket etc. and win prizes everyday. The tasks in the campaign will be different in each phase and each participant will have a chance to win prizes daily. Users who participate and complete the assigned tasks regularly for 10 or 30 days stand a chance to win mega prizes on March 30th.
Commenting on the campaign Mr. Huaiyuan Yang Vice President UC Web Global Business said The beauty of India lies in its culture festivals and community. With campaigns like these we aim to reinforce our localization strategy in India to connect more with our users and provide them with content that they can use and will add value to their day-to-day browsing. Engaging with our users; needs and interests have always been UCs top priority.
Over the last few quarters UC Browser has emerged as one of the most preferred platforms for fast-downloading and mobile data saving as well as engaging and trendy content. It has registered 1.1 billion user downloads worldwide (excluding China) with half of its global installs from India.
Win Big with UC
Sign in to draw prizes every day
Complete tasks to redeem prizes
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Users can collect more cash by completing simple additional tasks
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Users can use cash to redeem Period Prizes
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Tasks differ for each period
About UC
UC a business within Alibaba Innovation Initiatives Business Group is a leading provider of mobile internet software and services. The international product portfolio of UC includes content distribution platform UC Browser UC Browser Turbo UC Browser Mini and UC Ads for mobile marketing. UC Browser is the No. 1 third-party mobile browser in the world as per StatCounter. It has reached 430 million Monthly Active Users globally.
Additional information about UC and its products can be found at www.ucweb.com.