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Twitter launches first-ever Rajinikanth emoji for #Kaala

Twitter launches first-ever Rajinikanth emoji for #Kaala

Mumbai, May 28 (UNI) Twitter has launched a special emoji of superstar Rajinikanth for

his film "Kaala" which will release on June 7.

The emoji appears every time a user types the hashtag 'Kaala' in English, Tamil or

Telugu. The Hindi word, however, is 'Kaalakarikalan'.

The emoji appears next to the hashtag in the tweet and is inspired by Rajinikanth's character

from the film. The emoji will be active till June 10.

The Twitter emoji shows the actor in profile, with the red outlines standing starkly against

the black background.

An innovative marketing collaboration between Wunderbar Films Private Limited and Twitter,

the emoji aims to delight Rajinikanth's fans on Twitter by adding colour to the conversations

and helping them connect to his character instantly.

S Vinod, Executive Producer and Chief Operating Officer of Wunderbar Films Private Limited, said: "Rajinikanth is India's biggest megastar and we are very excited about the launch of the emoji.

We're thankful to Twitter for this vibrant emoji that we're sure his fans will absolutely love."

Keya Madhvani-Singh, Head of Entertainment Partnerships, Twitter India, added 'Garnering

over two million tweets even before the launch of the movie, 'Kaala' has already become one of

the most talked about films on Twitter'.

'We are thrilled to delight fans in anticipation of the movie release with a special emoji inspired

by Rajinikanth. '

UNI JS NV AE 1457

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