Sunday, Feb 24 2019 | Time 06:51 Hrs(IST)
  • 21 killed in north China mine accident
  • People gather at New York's Wall Street to protest US 'imperialist' polices on Venezuela
  • Bolton threatens Venezuela with more sanctions unless military allows in Humanitarian Aid
  • Lebanese hold protest in favor of civil marriage
  • AIIMS and UCL venture into new education and research partnership
  • Iraq receives 180 IS militants captured by SDF
  • NCP Supremo accuses Modi govt of instigating caste based hatred
  • Article 35A: Steps being taken are part of comprehensive strategy to root out terrorism: Jitendra
Entertainment » Other

True Balance records 100 pc increase in monthly sales

Kolkata, Jun 1 (UNI) True Balance, India’s leading mobile balance management service app has recorded a 100 per cent
increase in monthly sales from recharge service fees .
According to a statement here today, the app has received a tremendous response in the recharging frequency on its platform post the
launch of ‘One-click Recharge’ feature announced earlier in the year.
The one-click recharge feature facilitates easy phone bill payments for users at the click of a button.

True Balance who raised Rs 100 crore in Series B round of funding from renowned VCs are focusing on enhancing the platform’s features.
The app has introduced new features like recharge option for Reliance Jio users and multiple payment features.

The app started to service Reliance Jio’s balance management and recharging feature earlier this month.
The app which is currently providing recharging options for telecom players including Vodafone, Aircel, Airtel, Idea, BSNL, Reliance,
Tata Docomo, Telenor(Uninor), had recently received a strong demand in the market for the introduction of Jio recharge
feature driven primarily due to the telecom player’s recent expansion in the marketshare in India.

The mobile balance management platform has also introduced a multiple payment feature to further encourage users to recharge

their mobile data more frequently.
The multiple payment is a feature which lets the users choose both points and credit card as a payment method when they check out,
in addition to the previously available payment methods such as bank transfer and points earned by participating in events.

Speaking on their strategy on feature enhancements in India, Mr. Charlie Lee, CEO, True Balance said, ” Thanks to the one-click
recharge feature, we have witnessed a surge in the number of users recharging their data and have doubled our revenue from
service charge on a month on month basis. We will continue to focus on updating our recharge features to boost sales and expand
business model by increasing an in-app advertising.”

Launched in 2014, True Balance has been providing various features around managing phone bills to pre paid users in India and allows
users to know how much data has been consumed, how much money is left and how many days for the next recharge with just a
swipe .
Focussing on the increasing trend of smartphone users in India, the app has successfully managed to garner more than 40 million

downloads so far.

More News
'Photograph' to release on Mar 15

'Photograph' to release on Mar 15

14 Feb 2019 | 5:13 PM

New Delhi, Feb 14 (UNI) After gaining massive appreciation at the Berlin Film Festival, the makers of 'Photograph' have decided to release the film on March 15.

see more..
Kartik Aaryan stars in new PETA India campaign 'Chicks Love a Vegetarian'

Kartik Aaryan stars in new PETA India campaign 'Chicks Love a Vegetarian'

18 Jan 2019 | 4:04 PM

New Delhi, Jan 18 (UNI) With baby chicks perched on his hand, Bollywood star and heartthrob Kartik Aaryan appears in a new campaign for People for the Ethical Treatment of Animals (PETA) India that proclaims, 'Chicks Love a Vegetarian'.

see more..
Three day cultural fest 'Arth' to be held from Feb 8-10 in Delhi

Three day cultural fest 'Arth' to be held from Feb 8-10 in Delhi

18 Jan 2019 | 1:52 PM

New Delhi, Jan 18 (UNI) 'Arth' -a cultural quest, with an aim to understand and find meanings of the Indic civilization and discover its soul, is coming back with its second edition in Delhi from February 8-10.

see more..
Blockbuster Hoichoi Unlimited set for world TV premiere on Jalsha Movies

Blockbuster Hoichoi Unlimited set for world TV premiere on Jalsha Movies

18 Jan 2019 | 1:49 PM

Kolkata, Jan 18 (UNI) Jalsha Movies has always taken the onus to present an array of exciting handpicked new stories for its viewers on the small screen.

see more..
Bollywood congratulates Team India for historic win at SCG

Bollywood congratulates Team India for historic win at SCG

07 Jan 2019 | 3:03 PM

New Delhi, Jan 7 (UNI) Bollywood fraternities on Monday congratulated Indian cricket team for their historic win against Australia in Test Series at Sydney Cricket Ground (SCG).

see more..