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Business Economy


Toyota announces leading Actor Ayushmann Khurrana as Brand Ambassador for all-new UrbanCruiser

Kolkata, Sep 16 (UNI) Toyota Kirloskar Motor (TKM) today announced leading Indian
actor, singer and youth icon Ayushmann Khurrana as the Brand Ambassador for the
all-new Toyota Urban Cruiser, ahead of the much-awaited launch, later this festive
season.
With the opening of bookings, Toyota’s Youngest Urban SUV, UrbanCruiser, is
garnering great response and admiration from customers across the country.
True to the brand imagery of ‘Respect’, Ayushmann Khurrana is a personality who
embodies the core value of the Toyota Urban Cruiser’s attributes of being
unconventional yet aspirational.
Having made his mark at a young age, he is known for his bold and experimental
choices.
Sharing his thoughts on the announcement, Naveen Soni, Senior Vice -President,
Sales and Service, TKM, said, “Ayushmann Khurrana is an exemplar of a self-made
actor, someone who is extremely versatile and respected by critics and audience alike.
His story is an inspiration to many young people and resonates the spirit of the all-new
Urban Cruiser."
"Toyota as a brand has a similar story – we are one of the largest, most respected
automobile companies in the world constantly pushing the boundaries. We are
innovative and introduce products and services that are relevant, valuable and truly
connects with our customers. The all-new Urban Cruiser is one such offering for those
who aspire to own a Toyota SUV at an early stage in their lives," Soni said.
We are extremely delighted to announce Ayushmann Khurrana as our brand
ambassador. We are confident that with this association, we will be able to connect
with the customers, especially the young, across the nook and corners of the country,”
he concluded.
Talking about this association with Toyota Urban Cruiser, Ayushmann Khurrana said,
“When people ask me about my journey, the love and respect I have earned in the
entertainment industry, I always say ‘Respect is simply an outcome of what I have done’.
Therefore, I love the idea of ‘respect’ being the mantra of the Urban Cruiser. I am thrilled
to be associated with Toyota Urban Cruiser and look forward to sharing more details
about the young urban SUV."
Ayushmann Khurrana will campaign for the Toyota Urban Cruiser through various
electronic and print communications.
This will be a part of TKM’s overall marketing strategy for this year, aimed at endearing
Brand Toyota to young achievers.
The belief that respect cannot be demanded; it must be earned is at the core of Toyota
Urban Cruiser’s communication campaign.
UNI SJC BM
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