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To revive vernacular cinema, critics should review movie week after release: Guj actor

Ahmedabad, Jan 18 (UNI) Well known Gujarti film actor Hiten Kumar on Saturday opined that reviews of the regional films should not be written at least a week after the release of a movie so that the vernacular cinema can revive.
Kumar, a versatile actor who was in the Gujarati film Industry for over two decades and has also acted in Hindi movies, said that negative reviews even before the release of the movies have affected the Gujarati film industry very badly.
"Only one out of 10 Gujarati movies see commercial success. The regional industry was already facing many challenges including the one regarding the uncertainty about where these movies would be released due to the mushrooming multiplexes. Gujarati movies are not like the Bollywood ones. They are made with limited budget and even little publicity expenses. In such a case, the negative reviews play as spoilers," he said.
The actor, addressing the media at Muhurt on his latest movie Laliyo NRI, a love story of an NRI North Gujarati, said that it takes a lot of effort, time and money to make a movie and one should appreciate it.
"If the person who write negative review about a film was taken to the shooting spot, he would be able to appreciate the difficulties a film maker and actors go through to make a film. So, I feel that film should be allowed to release without reviews and first the common cinema lovers should judge it. Later the review should be written so that the negativity did not come in the way of creativity," he stated.
Kumar had debuted in Gujarati film industry with negative role in Unchi Medina Uncha Mol (1998). His 1998 film Desh Re Joya Dada Pardesh Joya was a commercial super-hit. He has also acted in Kangna Ranaut starred Simran.
Producer of the movie Laliyo NRI, Sunny Kumar who had also made Padkar-the challenge and the sole movie on organic farming in Gujarati, said that the Gujarati movies that only copy Bollywood films were not liked by the regional movie lovers.
"We need to have some kind of Gujarati flavour in our movies to make it a hit. If we make a copy of Hindi movie, the Gujarati people won't related to it. They would prefer to see a pure Hindi movie rather than seeing it," he added.
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