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States » EastPosted at: Oct 20 2020 7:57PM


This Durga Puja, Welspun’s #ChaloPaltai campaign aims to bring a positive change towards gender equality

Kolkata, Oct 20 (UNI) Welspun India Limited’s domestic brand Welspun has launched a multi-pronged campaign #ChaloPaltai this Durga Puja.
Through this campaign, Welspun aims to take the higher ground to convey the goodness of reversible roles. Inspired by Welspun’s reversible bed sheets, the campaign involves a play on the word reversible and wishes to convey the goodness of reversing roles by showcasing stories of powerful women who dent gender norms and societal limitations to reverse the roles that are usually dominated for men like Purohits, Dhaki’s and Sculptors.
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Tags: #This Durga Puja# Welspun’s #ChaloPaltai campaign aims to bring a positive change towards gender equality
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