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Business EconomyPosted at: Jan 28 2020 5:14PM


Third largest global pizza chain Little Caesars to open 500 stores across India

Ahmedabad, Jan 28 (UNI) The third largest Pizza outlet chain across the globe, US-based Little Caesars on Tuesday said that it would start around 500 stores in India, in the next five years.
The company, which ranks third after pizza giants Domino's and Pizza Hut in the world, has made a late entry in the Indian market, but is ready to pick up pace now, with two stores (opened in December) already doing well in Ahmedabad.
Both US-based Domino's and Pizza Hut have a sizeable presence in the country, with around 1300 and 500 stores, respectively in India.
According to Senior Vice President (International) of the company Paula Vissing and Regional Managing Director Ashok Lal, ''The company runs it's business on franchisee model in all 25 countries, where it has operations except for the US.
''For India, we conducted an in-depth research for almost three years, regarding the changes we needed to do in our products, to suit the local tastes.
''We also needed a suitable partner to launch our business properly in the Indian market. Because of it, the entry was somewhat delayed,'' Ms Vissing told UNI.

To a query, she said it was a misconception that eating Pizza was not good for health.
''All it takes to make a pizza is flour, water and vegetables. How can it be bad for health? We procure fresh local items to prepare pizza and never compromise with the quality,'' she added.

For launching it's business in India, Ms Vissing said, the company has partnered with Phoenix Nexus, which is owned by Nandish Patel and also runs many stores along the east coast in the US.
In India, the company has started it's first vegetarian store across the globe. Patel has been made exclusive partner for states like Gujarat and Maharashtra, she added.
According to Mr Lal, there was huge potential in India with regard to the setting up of new Pizza outlets.
''We have started two stores in Gujarat recently and are working on moving somewhat slowly initially, to have complete understanding of the conditions here. The expansion would be expedited later and in the next five years, we would set up around 500 stores across the country.

Patel, on the occasion, said that his company has made several changes for the Indian products.
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