Friday, Jul 10 2020 | Time 22:19 Hrs(IST)
image
  • Gangster Vikas Dubey killed in alleged encounter, Opposition smells conspiracy
  • COVID-19: Section 144 to be imposed in Nanded
  • US convicts Indian for illegal drug import
  • More than 29k held for violations during lockdown in Mah: Anil Deshmukh
  • Meghalaya records yet another spike in COVID-19 on Friday
  • Family members of martyred policemen rejoice after encounter of Vikas Dubey
  • CBI takes over probe into custodial deaths of father-son duo in TN
  • NCW chief blames illiteracy for women trafficking
  • Punjab registers 4 more COVID-19 deaths, 217 new cases
  • IIP numbers of May not released due to inadequate data
  • Kerala reports 416 new COVID cases, 112 recoveries, 3,099 patients under treatment: CM
  • Delhi Court grants bail to 82 Tablighi Jamaat members from Bangladesh
  • Tomar assures of all necessary support to States for agriculture infrastructure development
  • Pondy Speaker disqualifies Cong MLA under 'Anti-Defection Act'
  • Nashik hotelier dies after hospitals refuse admission
States » East


Television viewing experience is going through a transition period: Samrat Ghosh

Television viewing experience is going through a transition period: Samrat Ghosh

Kolkata, Oct 21 (UNI) Zee Bangla, a regional channel by Zee Entertainment Enterprises Limited (ZEEL) observing the fruition of 20 years of its voyage.

Samrat Ghosh, Cluster Business Head-East, ZEEL said in a press briefing that, "Zee Bangla has increased industry highest 2.3 per cent channel share in same class post NTO. The brand affability has seen a firm development of 37 per cent whereas promotional development has taken a 33 per cent leap."

Ghosh repeatedly advocated that the television industry remains unaffected even after implementation of New Tariff Order (NTO) by the Telecom Regulatory Authority of India (TRAI).

He said, "TV is the less affected medium in the current scenario of a sectoral nosedive and fortunately Zee Bangla doesn't perceive any effect on its generation of revenue. Though it's a progressing venture, till now the relocation that I have found post-NTO is more than 90 per cent, so there is a little extent of movement which is yet to occur."

Contrasted with by and large television penetration in the nation, Bengal's average is lower than the national average by 6 per cent whereas the national average is 66 per cent. The report says, viewers in Bengal spends average 19 hours watching content on television in a week and they devour just 53 per cent of Bengali substance and to be more specific 43 per cent of Bengali GEC substance.

As television is a TRP driven industry then is the OTT penetration anyway is hampering the viewership of television? Samrat clarified, "Precisely not because OTT is booming amongst urban population but if we go 20 km interior from the urban population then we will not even find a LED television set rather we will find they are using CRT television set."

"As this is a transition period for content viewing experience there is still some problems. Precisely, people who are watching television content in OTT platform is affecting the TRP. But hope that in future OTT viewing also will be counted in time of calculating TRP", concluded Ghosh.

Zee also has a Bengali movie channel Zee Bangla Cinema but the channel is not available on high definition (HD). Ghosh on that context stated that "Let's see, I can say that in near future consumers will experience Zee Bangla Cinema in high definition."

To celebrate their successful two decades Zee Bangla has also propelled a magazine 'Sonar Songshar this month. Last year Zee Bangla had revived its brand reasoning to 'Notun Chhawnde Likhbo Jibon' from 'Jibon Maane Zee Bangla'.

UNI XC RN

More News

Meghalaya records yet another spike in COVID-19 on Friday

10 Jul 2020 | 10:01 PM

Shillong, Jul 10 (UNI) Meghalaya on Friday witnessed yet another spike in COVID-19 cases with 55 new infections primarily among troopers of the Border Security Force (BSF), Meghalaya Frontier headquarters and .

see more..

Meghalaya to file FIR against 41 wedding revellers

10 Jul 2020 | 9:57 PM

Shillong Jul 10 (UNI) The Meghalaya government on Friday decided to file FIR against 41 persons who attended the wedding feast at Greenwood Resort, Guwahati for allegedly violating the COVID-19 protocols.

see more..

Congress will promise inclusion of Maithili in School curriculum in its manifesto

10 Jul 2020 | 9:35 PM

Patna, Jul 10 (UNI) Congress MLC Prem Chandra Mishra today said his party would promise for re-inclusion of Maithili language in School curriculum in its manifesto for Bihar Assembly elections slated for October- November this year.

see more..
Bengal records highest confirmed Covid cases on Friday;Toll rises to 880

Bengal records highest confirmed Covid cases on Friday;Toll rises to 880

10 Jul 2020 | 9:26 PM

Kolkata, Jul 10 (UNI) Bengal recorded 1198 new confirmed Covid-19 cases, the highest so far on a single day today taking the tally to 27,109, while the toll jacked up to 880 with 26 more deaths,
According to the latest State Health Department bulletin, the count of discharged accounted for 17,348 with 522 recovering today.

see more..

ASI suspended for rampant corruption and unfair means

10 Jul 2020 | 9:22 PM

Ambassa (Tripura), Jul 10 (UNI) In a shocking happening, the Superintendent of Police (SP) for northern Tripura district of Dhalai suspended an Assistant Sub Inspector (ASI) for rampant corruption and unfair means in the northern Tripura district of Dhalai here, sources claimed.

see more..
image