Lucknow, Sept 23 (UNI) Tata Motors on Saturday announced its entry into the Compact SUV segment with the commercial launch of its new Gen-next lifestyle SUV, the Tata NEXON in Uttar Pradesh. Targeted at the personal car buyers, the Tata NEXON is the 4th product based on the ‘Impact Design’ philosophy. It brings together global and contemporary design with best-in-class technology and features for the ones who would like to express themselves with a unique style of their own. Keeping customers and their aspirations at the heart of the business, the Tata NEXON will deliver an emotional elevation through more individualized experiences in the passenger vehicles market. With an introductory price of Rs. 5,91,471 ex-showroom Lucknow, for the petrol variant and at Rs. 6,91,575 ex-showroom Lucknow, for the Diesel variant, the Tata NEXON is the most competitively priced SUV in this segment, with class-leading features. Mr. Pratap Bose, Head of Design at Tata Motors said here that the Tata NEXON is a revolutionary design, "Breaking the BOX” with an aerodynamic silhouette. "This design element of the car enhances its sporty character and represents the evolution of the SUV design featuring the practicality and strength of an SUV with style of a sports coupe. It is the fourth product expressing the IMPACT design philosophy and is stylishly crafted, demonstrating the optimum balance of premium craftsmanship and advanced technology," he claimed. "We are confident that our relentless efforts towards design will play a pivotal role in our long-term success in this dynamic market and NEXON will further usher in a new chapter of our growth story," he further added. This design element of the car enhances its sporty character and represents the evolution of the SUV design featuring the practicality of an SUV with style of a sports coupe. Available in four variants – XE, XM, XT, XZ+, the Tata NEXON will come in five exciting colour options – Vermont Red, Moroccan Blue, Seattle Silver, Glasgow Grey and Calgary White and will come with a standard warranty of 75000 kms or 2 years, whichever is earlier. UNI MB SHK 1810