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Business Economy

Tata Motors launches Altroz i-Turbo with iRA

Tata Motors launches Altroz i-Turbo with iRA

Kolkata, Jan 25 (UNI) Tata Motors, India’s leading automotive brand, today announced

the launch of the i-Turbo variant along with iRA-connected car technology for its premium

hatchback, Altroz. iRA comes with 27 connected car features along with natural voice

tech, through which the car understands commands not only in English or Hindi, but

also in Hinglish.

Additionally, it is India’s first hatchback to introduce What3Words technology - a precise

& unique tool that makes navigation easier than before, a company official here on Monday


The Company has also added a new top of the line XZ+ variant in a petrol and diesel fuel

option to the Altroz family. These introductions makes Altroz a wholesome package of sheer

power and class leading features. The Altroz i-Turbo is launched at an attractive introductory ex-showroom price increment of INR.60, 000 above the Altroz Revotron petrol variants.

Tata Altroz is the first product on the ALFA architecture and has received a tremendous

response since its launch in January 2020. Tata Motors has introduced the Altroz i-Turbo,

a power and feature packed car to celebrate the brand’s success as it turns one. Despite

the Covid challenge, the Company has sold more than 50,000 Altroz within its first year of

launch, a testament to its popularity. India’s safest hatchback with a 5 star safety rating

from Global NCAP, has indeed raised the bar and set #TheGoldStandard in safety, design

and driving dynamics.

Commenting on the launch of the Altroz i-Turbo, Shailesh Chandra – President, Passenger Vehicles Business Unit, Tata Motors said, “We are thrilled to celebrate the 1st anniversary of

our premium hatchback Altroz with a double bonanza comprising of the i-Turbo petrol and the

new XZ+ variant with iRA-connected car technology in petrol and diesel option. Since the

launch in January 2020, Altroz has been appreciated for its paramount safety, innovative design

and thrilling performance and we are delighted to share that with its introduction, in FY 21, our market share in the hatchback category has increased by 5.4% compared to last fiscal and we

have captured 17% market share in the premium hatch segment. We are confident that the new Altroz range will cater to the evolving needs of the Indian customer, all while creating

benchmarks in the segment.”

Loaded with new tech and the 1.2L turbocharged BS6 petrol engine, the Altroz i-Turbo is

launched in a new Harbour Blue colour, which is available on variants from XM+. With power

of 110 PS @ 5500 rpm, Altroz i-Turbo provides a torque of 140 Nm @1500- 5500 rpm which

ensures an enjoyable drive experience. Adding to that, the Sport/City Multi Drive Modes

provide the Altroz a perfect combination of thrill and city driving. Altroz in its 2021 avatar will

also sport the new Black and light Grey interiors accentuated with perforated leatherette seats

to enhance its premium quotient.

Furthermore, the Xpress cool feature, personalized screen wallpaper, one shot up power

windows, all added to ensure utmost convenience along with the 8 speaker sound system by Harman for an enjoyable surround sound experience, adds to the entire package making it a

car that all will desire.


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