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Business EconomyPosted at: Nov 5 2018 7:21PM


Tata Motors & Gulf Oil to launch a co-branded lubricant range

Mumbai, Nov 5 (UNI) Tata Motors and Gulf Oil Lubricants India Limited (GOLIL) on Monday officially signed an agreement to launch a range of co-branded lubricants for its passenger vehicle segment in India.
Signed in the presence of Mr Mayank Pareek, President – PVBU, Tata Motors, Mr SN Barman - Vice President, Sales, Marketing & Customer Support, PVBU, Tata Motors, Mr. Subhajit Roy - Head –
Customer Care, PVBU, Mr Ravi Chawla, MD, Gulf Oil Lubricants India Limited and Mr Shiva Raj Mehra, Head, Automotive OEM business, GOLIL, the Companies will be selling co-branded Tata Motors Genuine Oil in the high street bazaar market under this partnership.
According to Mr Pareek – President, Passenger Vehicle Business Unit, Tata Motors - “With the strength of GOLIL and our commitment to provide our customers with the best lubricant technology expertise and support in the competitive market place, we are happy to announce the beginning of this new relationship."
“This agreement will be a win-win for both partners as it gives Tata Motors customers a chance to avail a product that is specifically developed for the passenger vehicles of Tata Motors. It will furthermore leverage Gulf Oil’s extensive distribution network to make it easily available to customers,” said Gulf Oil MD Ravi Chawla.
The products launched under this range would cover the entire gamut of requirements by the Company, which would include engine oil, gear oil, coolant and brake oil. Additionally, the product range would offer best technology for Tata Motors’ consumers and will be continuously upgraded from time to time depending on the requirements.
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