Mumbai, May 2(UNI) Tata Motors on Wednesday announced the launch of its latest and the most-awaited product in this segment-the Tata NEXON HyprDrive Self-Shift Gears (S-SG).
With the introduction of the Tata NEXON Hyprdrive S-SG, Tata Motors has branded all its 2 pedal
transmission cars as ‘HyprDrive’ while all the AMT variants from the company will now be termed
Self-Shift Gears (S-SG).
Launched at a starting price of Rs 9.41 lakh, ex-showroom Delhi, for the petrol variant (1.2L turbocharged Revotron) and at Rs 10.3 lakh, ex-showroom Delhi, for the Diesel variant (1.5L turbocharged Revotorq), the Tata NEXON HyprDrive S-SG is the first AMT in India to have Multi-Drive modes (3 modes - ECO, CITY
and SPORT).
According to Mayank Pareek, President-Passenger Vehicle Business Unit, Tata Motors, said, 'Our
focus is to introduce products and services that not only enhance the brand, but simultaneously align
well with the rising aspirations of customer segments.'
'AMT as a transmission is ideally suited for India’s traffic conditions, reducing the stress of driving at an affordable price, without compromising on fuel efficiency. With the introduction of the Hyprdrive S-SG
in the NEXON, we aim to tap a larger market and increase our market share in not only the Compact SUV segment but also the AMT segment. Additionally, understanding the growing need for personalisation among Indian customers, we are introducing the 'IMAGINATOR' - our online platform to visualize and customise the NEXON.'
Sporting the all-new Etna Orange color with a Sonic Silver dual-tone roof option, the Tata NEXON Hyprdrive S-SG comes with best-in-class ground clearance of 209 mm. Extensively loaded with features, the car is equipped with an intelligent transmission controller, which includes features such as anti-stall, kick-down and fast-off; helping optimise the automatic gearshifts to provide best power output during overtaking maneuvers or quick acceleration requirements. This combined with 110PS power output from turbocharged motors results in an enthralling and sporty drive experience like no other.
In addition to providing a clutch-free drive experience, the car comes with features like Smart Hill Assist and Crawl function, making the car high on convenience. While the Smart Hill Assist prevents the NEXON from rolling-back on uphill drives during bumper-to-bumper traffic, the Crawl function comes into play during
slow moving traffic by helping the car move ahead without pressing the accelerator. Further adding to the convenience is the wearable PEPS Key, which will allow customers to wear their car key smartly
as a wristband and enjoy hassle-free access and ignition of the NEXON.
Keeping safety as its core, the SUV provides standard safety features like dual frontal airbags and ABS with electronic brake-force distribution in all wheels, to ensure peace of mind while enjoying a spirited drive. The spacious cabin along with a 350L boot space and rear 60:40 seat split to store extra luggage, makes it a complete package for long distance trips.
Additionally, the Tata NEXON HyprDrive S-SG is not only pegged at drive convenience, but also comes with class-leading infotainment system. It comes with a 6.5 inch floating dash-top touchscreen infotainment with next-gen smartphone connectivity and an exclusively tuned 8-speaker system from Harman-KardonTM, for a
surround sound theatre like experience.
Along with the launch of Tata NEXON HyprDrive S-SG, Tata Motors has announced the launch of its online car customization platform - ‘IMAGINATOR’ for the NEXON. The IMAGINATOR is a platform that offers
the flexibility to a user to enhance the look of his/her car by visualizing and adding the required accessories.
This platform also enables a seamless online accessories purchase which in turn enhances the overall customer experience.
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