Mumbai, Sep 14 (UNI) Tata Elxsi on Friday announced that it has extended

its partnership with Airtel's DTH service arm - Airtel Digital TV,

to deliver an engaging digital platform for customers.

As part of this, Tata Elxsi will build the application software for

the company's innovative hybrid set-top-box, Internet TV.

Continuing on the success of the existing partnership between the

two companies for Internet TV, the alliance will enable the

companies together to enhance customer's digital experience on their

television sets.

'We are working together to innovate next generation experiences

for subscribers. We see exciting future possibilities with

technologies such as AI, multi-modal interfaces such as voice and

gesture, and seamless access to content - both online and offline.

Tata Elxsi is delighted to expand our relationship with Airtel and

bring the benefits of this alliance to Airtel's subscribers,' said

Mr. K P Sreekumar, VP and Head of Broadcast Business at Tata Elxsi.

Mr. Sunil Taldar, CEO & Director - DTH, Bharti Airtel said,'We are

happy to strengthen our partnership with Tata Elxsi as we continue

to delight customers with our innovative hybrid DTH set-top-box -

'Internet TV' which brings together the best of online content and

linear TV on one platform to bridge the gap between online and

offline world for TV users.'

UNI JS NV HK1428