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Business EconomyPosted at: Apr 19 2020 1:28PM


Tanishq brings Akshaya Tritiya online this year

Kolkata, Apr 19 (UNI) Tanishq, India’s leading and most trusted jewellery brand from
the house of Tata today announced its plans of taking Akshaya Tritiya online this year.
Tanishq will start its Akshaya Tritiya Offer on its e-commerce platform;
www.tanishq.co.in. Once the situation returns to normalcy and services resume,
the customers can either opt to go to the store and pick up their jewellery or get it
delivered to their doorstep, a Tanishq spokesperson here on Sunday said.
Akshaya Tritiya is also a traditional anchor for a lot of Tanishq’s customers, nearly
54% of its regular Akshaya Tritiya buyers expressed their interest to pursue the
tradition of bringing gold as a harbinger of good times. Customers can choose from
a wide range of gold coins to gold studded and diamond jewellery in rings, earrings,
necklaces, bangles offering the best-in-class designer jewellery to customers,
including its latest wedding collection,
Speaking on the importance of the occasion, Ajoy Chawla, CEO, Jewellery Division
at Titan Company Limited, says “We decided to celebrate e Akshaya Tritiya this year
in a unique way. Not only it celebrates the promise of prosperity, it also celebrates
resilience, courage, & strength in these uncertain times. We are reaching out to
customers to put out collective belief and hope in the tradition for a new beginning,
and usher in a brighter tomorrow.”
He further adds, “Gold is always a safe haven as compared to other instruments.
For Indians, gold is beyond an adornment metal. It is a symbol of security. So it
symbolises beauty with the purpose of appreciating returns. Akshaya Tritiya is the
time when a lot of customers buy wedding jewellery and we want those customers
to consider us as their trusted wedding jeweller.”
In his conclusion, “Contactless shopping experience throughout will be a new
experience for us and for our customers as well. We have trained our retail team
in the process. They are prepared to deal with our customers in the virtual world.
We have launched new technology initiatives such as video calling feature, live
assisted chat on our website and setting up of a remote war room to resolve any
customer query in real-time to name a few. Creating unique experiences and
superior customer services for our customers are at the heart of Tanishq.”
This Akshaya Tritiya Tanishq is offering Up To 25% off on Making Charges of
Gold and on Diamond Jewellery Value. Tanishq is also bringing a Gold Rate
protection scheme, where customers can purchase gold coins at the prevailing
gold rate and by doing so, they are entitled to exchange the coins at any store
without any loss on making charges of coins for Jewellery purchase during the
redemption period until end Nov 2020.
UNI BM
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