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Business EconomyPosted at: Jun 3 2020 3:24PM


Taj rated India's strongest brand

Kolkata, Jun 3 (UNI) Indian Hotels Company Lrd (IHCL), South Asia’s largest hospitality company, announced that Taj ranked Number 1 on the list of the strongest Indian brands by Brand Finance in their ‘India 100 2020’ report.
Taj has got the rare distinction of being ranked the highest across brands in all sectors.

“ We are humbled that Brand Finance has ranked Taj as the nation’s strongest brand. This recognition comes on the back of the relentless pursuit of Aspiration 2022 as South Asia’s most iconic and most profitable hospitality company. Our unique service philosophy, which we refer to as Tajness, emanates from the warmth and caring Taj has stood for over a century. We remain confident of being able to carry the trust of our guests, employees and all our stakeholders with an even stronger commitment.” MD & CEO, Indian Hotels Company Puneet Chhatwal said in a statement.
In the report, released by the world’s leading independent brand valuation consultancy, Taj achieved a brand strength index (BSI) score of 90.5 out of 100 and a corresponding elite AAA+ brand strength rating based on factors such as marketing investment, familiarity, loyalty, employee satisfaction, customer experience and corporate reputation.
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