Kolkata, Dec 7(UNI): Ahead of the much-awaited Christmas release of 'Professor Shanku O El Dorado', the makers of the film have pioneered the concept of Augmented Reality (AR) and Virtual Reality (VR) in movie promotion to pay ode to the eccentric scientist.
SVF is the first production house in India to use the technologies as part of their film promotions.
Through VR technology, people will get to experience the virtual world while the AR technology will give a partial experience of Prof. Shonku's world, a character created by legendary Satyajit Ray.