Gurugram, June 22 (UNI) Suzuki Motorcycle India Private Limited (SMIPL) has kick-started the second-phase of its helmet awareness campaign – ‘#HelmetForLife, a statement said.



SMIPL is a subsidiary of Suzuki Motor Corporation, Japan.



“In a bid to promote safe-riding habits and encouraging two-wheeler riders as well as pillion-riders to always wear a helmet, the #HelmetForLife, campaign was announced in the presence of Mr KK Rao, Commissioner of Police, Gurugram; Manish Sehgal, Assistant Commissioner of Police (ACP), Mr Satoshi Uchida, Managing Director, SMIPL; and Mr Sajeev Rajasekharan, Executive Vice President, SMIPL,” the release stated.



The Suzuki Motorcycle India management also presented Gixxer motorcycles to the Haryana Police.



Under the #HelmetForLife campaign, Suzuki Motorcycle India will be distributing 60 Gixxer motorcycles to the traffic-authorities and more than 12000 helmets, across 12-cities during the next few days.

At the ceremony conducted at the Gurugram Commissioner office, Mr Satoshi Uchida, Managing Director, SMIPL said, “Helmets are not just an accessory, but are a very important safety-gear that can improve the chances of survival. Suzuki has always invested in making riding experiences exciting and safe for its customers. We are pleased to join forces with the Haryana Police, and kick-start the ‘HelmetForLife’ campaign today.”

Mr Sajeev Rajasekharan, Executive Vice President, SMIPL said, “The ‘HelmetForLife’ initiative is a very-important step towards triggering a behavioural change amongst two-wheeler riders.”



Mr KK Rao, Commissioner of Police, Gurugram, Haryana Police said, “We urge two-wheeler riders to always follow safe-driving practices, and ensure that they not only themselves wear a helmet, but also encourage the pillion rider to do the same.”



The 12 cities that will be covered in this phase of ‘#HelmetForLife’ campaign are Gurugram, New Delhi, Lucknow, Mumbai, Pune, Surat, Ahmedabad, Bengaluru, Hyderabad, Chennai, Calicut and Kolkata.



UNI DJK ADG 1508