Monday, Jan 20 2020 | Time 00:54 Hrs(IST)
image
  • Girl gets chance to meet PM
Business Economy


Suresh Prabhu launches digital initiatives to benefit coffee stakeholders

Suresh Prabhu launches digital initiatives to benefit coffee stakeholders

New Delhi, Sep 4 (UNI) Union Commerce and Industry Minister Suresh Prabhu on Tuesday launched Coffee Mobile App 'Coffee Connect,' to ease the work of field functionaries and improve efficiency.

'Coffee Board of India must be complimented for bringing out new interventions using emerging technologies, for the advancement of coffee sector in the country,' Mr Prabhu said.



"Giving the right quantity of nutrients and ensuring proper control is very important for agricultural productivity. The coffee board has brought in technology and this will bring huge advantages and prosperity to the growers and agricultural productivity in the country," the Minister added.

Another initiative launched was the Coffee Krishi Tharanga, with an aim to provide customised information and services to increase productivity, profitability, and environmental sustainability.

Utility of drone technology in agriculture was demonstrated on the occasion, by the Commerce Minister.

In a move that is likely to significantly enhance the efficiencies and efficacies of the coffee sector's value chain using technologies like mobile phones and data analytics, the Coffee Board, under the Ministry of Commerce and Industry, launched a number of mobile phone applications for the benefit of all relevant stakeholders across the sector eco-system.



‘Coffee Connect’, developed by Coffee Board in association with National Institute for Smart Government (NISG) developed by WINIT, will provide field functionaries with relevant information using a combination of digitisation technologies like geo-tagging.

They will have information including plantation details (location among others) as well as plant material, age, production, Infrastructures and machinery available. The solution will help in improving the efficiency of the field functionaries, transparency in the activities of the extension officers and in subsidy disbursement and real time report generation.



One of the key reasons for launching the apps was to ensure better information exchange between the Coffee Board personnel and those on the ground growing and selling the coffee.

At present there are 170 Coffee Board extension personnel providing services to 3.66 lakh coffee farmers, or 1 extension officer per 2,153 farmers.

There has been a 10-fold increase extension officer Farmer ratio in the past 20 years largely due to a large scale expansion of coffee area and increased number of coffee growers over a period of time.

In addition to the extension services, the extension personnel also have to work towards the developmental activities, surveys among others.



“Technology, when used for good, has a distinctive characteristic of bringing positive and disruptive change. It is always evolving and it is up to us to harness the power of technology to bring in efficiency and ensure long term sustainable livelihoods to about 3.66 lakhs of farmers involved in coffee industry across the country. These applications and solutions are only the beginning. There is a long road ahead and we have much to do in very little time,” Coffee Board CEO and Secretary Srivatsa Krishna said.



“The applications that have been launched today are some the first in the country to use technologies like blockchain across the value chain as well as IVR based back end operations to give timely & precise advisory to coffee farmers,” Mr Krishna added.



Coffee Krishi Tharanga is an IVR based Digital Mobile Extension Service aimed at maximising the reach of the Board’s services in the limited time available.

It has been jointly developed by Coffee Board and Precision Agriculture for Development India Foundation (PADIF). The Coffee Krishi Tharanga services aim to provide customised information and services to increase productivity, profitability, and environmental sustainability. The customised services are two ways, 24 by 7 service supports.



The “Coffee Krishi Tharanga” will be pilot tested in the Chikmagalur and Hassan districts of Karnataka State covering 30,000 farmers during the first year and will be extended to remaining growers in a phased manner. NABARD has partly funded the Pilot project.



Coffee plantations are spread across undulating terrains in hilly regions with most of the Coffee producing areas being based in the Western Ghats.

Operations in the Coffee farms are labour-intensive and the introduction of drone-based technologies could enable the farm managers and labourers to identify diseases and pests, and undertake remedial action such as spraying of plant protection chemicals and targeted application of plant nutrients.

Coffee is cultivated in about 4.54 lakh hectares by 3.66 lakh coffee farmers and 98 per cent of them are small farmers.

UNI RSA RJ 1900

More News
Agro-based infra can drive farm sector towards  dynamic system: CII

Agro-based infra can drive farm sector towards dynamic system: CII

19 Jan 2020 | 7:04 PM

New Delhi, Jan 19 (UNI) The agro-specific infrastructure has the potential to drive the agriculture sector towards a modern and dynamic farming system, business chamber CII has said and it also recommended investment towards establishment of an Independent Quality Control Management Authority for all testing requirements related to seeds and fertilizers.

see more..
Now, social media campaign on budgetary terms using hashtag  '#ArthShastri'

Now, social media campaign on budgetary terms using hashtag '#ArthShastri'

19 Jan 2020 | 7:00 PM

New Delhi, Jan 19 (UNI) Days before the presentation of the Budget 2020-21, the Union Finance Ministry is now set to start a unique social media campaign explaining several economic terms to the commoners from January 22.

see more..
UK-based EV charging solutions provider company EO starts first free point in Gujarat

UK-based EV charging solutions provider company EO starts first free point in Gujarat

19 Jan 2020 | 6:57 PM

Ahmedabad, Jan 19 (UNI) UK-based Electric Vehicle (EV) charging solutions provider company EO Charging on Sunday launched it's first free electric vehicle charging point in this most populous city of Gujarat and said that it has planned to set up around 300 such points across the western state by March, 2022.

see more..

More than half of world GDP dependent on nature

19 Jan 2020 | 5:55 PM

New Delhi, Jan 19 (UNI) An approximately $44 trillion of economic value generation, or over half the world’s total Gross Domestic Product, is moderately or highly dependent on nature, reveals a new report, adding that construction, agriculture, and food and beverages are the largest highly nature-dependent industries.

see more..
Govt should increase R&D, offer incentives to energy-efficient manufacturing: CEAMA

Govt should increase R&D, offer incentives to energy-efficient manufacturing: CEAMA

19 Jan 2020 | 8:03 AM

New Delhi, Jan 19 (UNI) To accelerate the demand for durable consumer goods including television, fridge, washing machine and air conditioners, the electronics industry has suggested the government should scale up research and development to take the country to the path of rapid growth and additionally offer incentives to manufacturers to produce energy-efficient products, in line with the government's focus on sustainability.

see more..
image