Wednesday, Feb 26 2020 | Time 19:54 Hrs(IST)
image
  • FM exhorts PSBs to focus more on branch-based banking with customer connect
  • Ravi, Rithvik progress to 2nd round of Dutch Jr Int'l tournament
  • Haryana police issues advisory on law & order situation across the state: ADGP
  • Haryana police arrested most wanted criminal
  • Mysuru: 29 students fell sick after consuming milk
  • NIA conducts multiple raids in Kashmir
  • Def Min Rajnath Singh to attend Yediyurappa's felicitation function in K'taka
  • Janpad CEO suspended in corruption case
  • Gujarat: FM presents Rs 2,17,287 cr budget for FY 2020-21
  • Australia's Chef de Mission tells athletes to focus on training for Tokyo Olympics
  • Congress stages 'dharna' against BJP MLA’s remark on freedom fighter Iyengar
  • Security force launch CASO in south Kashmir’s Shopian
  • Awareness for school students against not visiting porn sites:Nitish
  • Centre accords top priority for welfare of 3 5 crore workers : Gangwar
  • U S advises its citizens to exercise caution in Delhi
Business Economy


Suresh Prabhu launches digital initiatives to benefit coffee stakeholders

Suresh Prabhu launches digital initiatives to benefit coffee stakeholders

New Delhi, Sep 4 (UNI) Union Commerce and Industry Minister Suresh Prabhu on Tuesday launched Coffee Mobile App 'Coffee Connect,' to ease the work of field functionaries and improve efficiency.

'Coffee Board of India must be complimented for bringing out new interventions using emerging technologies, for the advancement of coffee sector in the country,' Mr Prabhu said.



"Giving the right quantity of nutrients and ensuring proper control is very important for agricultural productivity. The coffee board has brought in technology and this will bring huge advantages and prosperity to the growers and agricultural productivity in the country," the Minister added.

Another initiative launched was the Coffee Krishi Tharanga, with an aim to provide customised information and services to increase productivity, profitability, and environmental sustainability.

Utility of drone technology in agriculture was demonstrated on the occasion, by the Commerce Minister.

In a move that is likely to significantly enhance the efficiencies and efficacies of the coffee sector's value chain using technologies like mobile phones and data analytics, the Coffee Board, under the Ministry of Commerce and Industry, launched a number of mobile phone applications for the benefit of all relevant stakeholders across the sector eco-system.



‘Coffee Connect’, developed by Coffee Board in association with National Institute for Smart Government (NISG) developed by WINIT, will provide field functionaries with relevant information using a combination of digitisation technologies like geo-tagging.

They will have information including plantation details (location among others) as well as plant material, age, production, Infrastructures and machinery available. The solution will help in improving the efficiency of the field functionaries, transparency in the activities of the extension officers and in subsidy disbursement and real time report generation.



One of the key reasons for launching the apps was to ensure better information exchange between the Coffee Board personnel and those on the ground growing and selling the coffee.

At present there are 170 Coffee Board extension personnel providing services to 3.66 lakh coffee farmers, or 1 extension officer per 2,153 farmers.

There has been a 10-fold increase extension officer Farmer ratio in the past 20 years largely due to a large scale expansion of coffee area and increased number of coffee growers over a period of time.

In addition to the extension services, the extension personnel also have to work towards the developmental activities, surveys among others.



“Technology, when used for good, has a distinctive characteristic of bringing positive and disruptive change. It is always evolving and it is up to us to harness the power of technology to bring in efficiency and ensure long term sustainable livelihoods to about 3.66 lakhs of farmers involved in coffee industry across the country. These applications and solutions are only the beginning. There is a long road ahead and we have much to do in very little time,” Coffee Board CEO and Secretary Srivatsa Krishna said.



“The applications that have been launched today are some the first in the country to use technologies like blockchain across the value chain as well as IVR based back end operations to give timely & precise advisory to coffee farmers,” Mr Krishna added.



Coffee Krishi Tharanga is an IVR based Digital Mobile Extension Service aimed at maximising the reach of the Board’s services in the limited time available.

It has been jointly developed by Coffee Board and Precision Agriculture for Development India Foundation (PADIF). The Coffee Krishi Tharanga services aim to provide customised information and services to increase productivity, profitability, and environmental sustainability. The customised services are two ways, 24 by 7 service supports.



The “Coffee Krishi Tharanga” will be pilot tested in the Chikmagalur and Hassan districts of Karnataka State covering 30,000 farmers during the first year and will be extended to remaining growers in a phased manner. NABARD has partly funded the Pilot project.



Coffee plantations are spread across undulating terrains in hilly regions with most of the Coffee producing areas being based in the Western Ghats.

Operations in the Coffee farms are labour-intensive and the introduction of drone-based technologies could enable the farm managers and labourers to identify diseases and pests, and undertake remedial action such as spraying of plant protection chemicals and targeted application of plant nutrients.

Coffee is cultivated in about 4.54 lakh hectares by 3.66 lakh coffee farmers and 98 per cent of them are small farmers.

UNI RSA RJ 1900

More News

Finance Secretary launches Baroda Startup Banking in 15 cities

26 Feb 2020 | 7:41 PM

New Delhi, Feb 26 (UNI) Baroda Startup Banking, a flagship initiative of Bank of Baroda, was inaugurated on Wednesday to make the bank a preferred banking partner for the startup community and establishing connect with at least 2000 start-ups over the next two years.

see more..
GDP growth to stay flat at 4 5 pc in Quarter 3 of FY20: SBI economists

GDP growth to stay flat at 4 5 pc in Quarter 3 of FY20: SBI economists

26 Feb 2020 | 7:16 PM

New Delhi, Feb 26 (UNI) The GDP growth of India will stay flat at 4.5 per cent in the October-December 2019, economists at SBI said on Wednesday,
'Our composite leading indicator (index of 33 major leading indicators) suggests that GDP growth will remain flat at 4.5 per cent as in Q3 of FY20,' the Economic Research Department of State Bank of India said.

see more..

Sitharaman stresses on use of local language in banking

26 Feb 2020 | 7:00 PM

New Delhi, Feb 26 (UNI) Finance Minister Nirmala Sitharaman on Wednesday appealed to the banks to reach out to the customers at the branch level and stated that every branch should have employees, who know the local language and all employees should know about the government schemes.

see more..
India, US should tackle irritants for $500  bln trade

India, US should tackle irritants for $500 bln trade

26 Feb 2020 | 6:57 PM

New Delhi, Feb 26 (UNI) India and the US need to focus on tackling some of the irritants to unleash the full potential of their economic relationship and work out a trade deal that can open markets in both countries, says a report by the Confederation of Indian Industry in association with US India Business Council.

see more..

Piramal Glass to invest Rs 300 cr for expansion of Jambusar plant in Gujarat

26 Feb 2020 | 6:49 PM

Bharuch, Feb 26 (UNI) Piramal Glass Ltd (PGL), a global specialist in design, production and decoration of niche glass packaging solutions for high-end cosmetics & perfumery, specialty food & beverage and pharmaceutical industries, on Wednesday announced an investment of Rs 300 crore, for the expansion of it's greenfield project in Jambusar at Bharuch district of Gujarat.

see more..
image