The title brings to mind inspirational stories that we say to motivate hopeless or otherwise struggling individuals - stories like that of university dropouts turned billionaires the likes of Bill Gates and Mark Zuckerberg. Similarly, two sons of India have worked from the bottom and have taken the social media world by storm through their original business startup.

Gaurav Shukla and Aditya Saini - the Unyielding Tag TeamTechnology has opened the gateway for a lot of job opportunities for creative thinkers. 

One big craze nowadays is in content sharing websites - some of which brings humor through irony of situation or speech. Basically, such materials are online tools of providing a platform for venting a long stressful day by laughing at light-hearted content. 

Gaurav Shukla and Aditya Saini - the two names in the sub heading here - were relatively obscure characters. They tried in vain in other Facebook businesses. When they started with Sadcasm, it seemed as though lady luck finally smiled at them.

“We worked hard all the time, even before we made it big with Sadcasm,” recalls Saini. 

“I would like to think that those weren’t failed attempts as much as testing periods. It’s as if our resolve was being tested and we proved beyond a shadow of a doubt that we deserve all that we have got.”

The Success of Sadcasm Now boasting nearly 20 million followers, Sadcasm is one of India’s biggest Facebook content sharing companies. It is also revolutionary in the way that it is unique to other businesses in the same line. It can be guessed from the name that there are sad undertones to the normally juvenile humor which stereotypical modern amusement provides. Hence, people can relate to the content of Sadcasm more so than to a bland humorous and crude content material which is widespread today.

Sadcasm has also garnered the attention of outsider brands. Currently, collaborating brands of the company include Ola Cabs, Monster Jobs India, Telstra, Kwid. The company looks to partner with more brands in the future to extend its reach. Gaurav is especially ecstatic of a recent development, as he declares: “We have finally got serious about our craft (as if he wasn’t before!) and got our page finally verified by Facebook, In other words, our page has gained an official status.”

Fans cannot help but salivate of what is to come. If Sadcasm was not serious up to now and still has had such success, only sky is the limit.