Thursday, Mar 28 2024 | Time 14:59 Hrs(IST)
image
Business Economy


Sub-K launches SARTHI

Sub-K launches SARTHI

Mumbai, Aug 10 (UNI) Sub-K IMPACT Solutions Ltd, a leading fintech company, on Monday announced the launch of a new digital finance platform, Sub-K SARTHI, coinciding with the company’s ten-year anniversary.

Aimed at making financial services more accessible and affordable, the new platform enables underbanked customers to unlock credit, insurance, investments, and other financial products.

Sub-K brings financial tools to underserved businesses in India, using a large agent network to reach entrepreneurs in rural areas who lack access to traditional banks. SARTHI will help Sub-K reach even more underserved micro, small and medium enterprises (MSMEs) by providing entrepreneurs with all the tools they need to effectively manage and grow their businesses.

SARTHI (Seamless Advanced Resourceful Tech-driven Hybrid Interface) is a fintech platform that will offer products such as MSME credit, digital micro-loan, gold loan, health insurance, and micro-investment. Sub-K aims to expand the product suite to a full range of loan, insurance and investment products.

Customers will be able to access products on the SARTHI platform through Sub-K’s staff and agents or on their own devices. SARTHI’s programming is integrated with financial service providers and third-party partners to provide customers with more choices and quick processing. In the future, Sub-K plans to enable a complete end-to-end digital journey for its target customers who are traditionally underserved by formal financial system.

Sub-K MD and CEO, Sasidhar N. Thumuluri says, “We are very pleased to announce the launch of Sub-K SARTHI on our 10th anniversary. This platform marks a major milestone in our digital transformation journey. We genuinely believe that the future is digital, and we are committed to bring a large number of the excluded population into the mainstream by effectively leveraging the power of fintech. Thanks to our founder’s audacious vision and investors’ confidence and support, we are now more ready than ever to build a world class institution in service of the nation.”

SARTHI was developed with advisory services provided by non-profit Accion through a global partnership between Accion and Mastercard that aims to power micro and small businesses to successfully operate in, and benefit from, the digital economy, leading to greater financial inclusion, economic growth and job creation.

Through this partnership, Accion has worked with Sub-K since 2018, helping understand client needs, designing the concept for the platform, and developing operating processes, technology architecture, credit methodology and risk models.

Sub-K is also receiving risk management and marketing support from Nordic Microfinance Initiative (NMI) to ensure that the SARTHI platform can reach the consumers, small businesses, and financial institutions that can benefit from it, with adequate controls in place. Related activities will include the deployment of risk tools, an advanced call center solution and enhancements to Sub-K’s agent management system.

“With the SARTHI platform, Sub-K’s consistent client-centric approach has once again materialized as innovative services for the underserved. NMI is proud to be both an investor in Sub-K, and through our Technical Assistance facility, a partner in the actual development of the platform,” said Arthur Sletteberg, Managing Director at NMI.

UNI JS NV SB 1314

More News

GOCL signs MoU with Squarespace Builders

28 Mar 2024 | 12:00 AM

Hyderabad, Mar 27 (UNI) GOCL Corporation Limited (GOCL), a Hinduja Group company, on Wednesday said it has entered into a significant memorandum of understanding (MoU) with Squarespace Builders Private Limited, situated in Hyderabad, to initiate the strategic monetisation of around 264.50 acres of prime land located in Kukatpally.

see more..

CSIR-NIIST develops tech for biomedical waste disposal

27 Mar 2024 | 7:57 PM

Thiruvananthapuram, Mar 27 (UNI) In a first in the country, the CSIR-National Institute for Interdisciplinary Science and Technology (CSIR-NIIST) has developed an innovative technology for safe, sustainable and cost-effective management of biomedical waste.

see more..

Cyient partners with Deutsche Aircraft for design of rear fuselage section of D328eco

27 Mar 2024 | 7:54 PM

Hyderabad, Mar 27 (UNI) Cyient, a global Intelligent Engineering and Technology Solutions company, announced on Wednesday a strategic partnership with Deutsche Aircraft, a German original equipment manufacturer (OEM) located in Weßling, close to Munich.

see more..

Unicommerce launches AI tool UniGPT for e-commerce businesses

27 Mar 2024 | 7:22 PM

Kolkata, Mar 27 (UNI) Unicommerce, one of India’s leading e-commerce enablement SaaS platforms, has announced the launch of its pilot project, UniGPT.

see more..

Kottayam-Kochi Rubber Market rates

27 Mar 2024 | 5:42 PM

Kottayam, Mar 27 (UNI) Following were the Rubber Market rates announced by the Rubber Board here on Wednesday per quintal.

see more..
image