Friday, Apr 19 2024 | Time 05:12 Hrs(IST)
image
Startup World » Startup Update Share

Startup Chai Thela receives investment of Rs 1.5 cr

Startup Chai Thela receives investment of Rs 1.5 cr

Noida, Nov 29 (UNI) Noida-based Startup Chai Thela today said it has raised Rs 1.5 crore from Quarizon in a seed round of funding. The company would serve a hygienic tea at an affordable price point at roadside. Aditya Gupta, Chairman at Quarizon will take a board position in and mentor the Startup firm. Commenting on the funds raised, Pankaj Judge, Founder at Chai Thela, said, “Everyone has some memories of their tea sessions at a roadside thela but no one pays much attention to their hygiene standards. With Chai Thela, we provide freshly brewed tea and made to order snacks at a very reasonable price whilst maintaining the hygiene levels.” “We are happy to have Quarizon on board as an investor and strategic partner. Quarizon understands scale, strategy and has the right approach for growth and we look forward to a successful association with them,” he added. “In India, people don’t have easy access to hygienic tea available at a reasonable price. Majority of the time, tea is sold through road side thelas which is quite unhygienic. Chai Thela is creating a separate market within this unorganized segment by providing made to order freshly made tea at an affordable price point,” said Aditya Gupta, Principal Advisor at Quarizon. The startup presently offers 30 different varieties of tea and 25 of snacks across nine outlets in Delhi-NCR. UNI ASH SDR AS1529

image