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Star India bags 16,347 50-crore IPL media rights deal

Star India bags 16,347 50-crore IPL media rights deal

Mumbai, Sep 4 (UNI) The Board of Control for Cricket in India (BCCI) announced today, the Indian Sports broadcasting giant Star India, procured the 'Global Media Rights' of the cash rich the Indian Premier League (IPL) from 2018-2022 for a staggering Rs 16,347.50-crore. Star rocketed past their rivals Sony, with a bid of Rs 16,347.50-crore, to grab the 'global media rights' which includes the Indian television, digital as well as the overseas broadcast and digital media rights comprising of key international markets like the Middle East, Africa, Europe, USA, Australia and New Zealand. A total of 24 entities had bought the tender document, out of which only 14 made bids. The eligible bidders included Star India, Facebook Inc., Twitter, Airtel, Amazon Seller Services, Followon Interactive Media, Qatar-based beIN, Taj TV India, Sony Pictures Networks, Times Internet, Supersport International, Discovery Sports, Reliance Jio Digital, Gulf DTH FZ LLC, GroupM Media, , Econet Media, SKY UK, ESPN Digital Media, BTG Legal Services and Britain's BT PLC. As many as seven rights were up for for bidding. For the Indian market, bids were divided into television and digital. There were separate bids for the US, Europe, Middle East, Africa regions, and the rest of the world. The rights were awarded to the highest bidder in each category. Star India Chief Executive Uday Shankar commented on the development, "India, cricket and IPL have changed dramatically since 2008, and this bid is a reflection of that." UNI XC-RSD SNU 1501

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