Lucknow, Jul 4(UNI) Reinforcing competition in the strong growing smartphones segment, Spice brand, a joint venture with Transsion Holdings today unveiled of new portfolio of eight mobile devices including five feature phones and three smartphones here today. The new product portfolio offers aesthetically and stylishly designed phones with features that would stand out and appeal to the youth, and is priced between Rs 850 to Rs 9,500. The company claimed to have selected Uttar Pradesh for the launch due to its huge market and demand potential for the brand. Spice, has become the first mobile company in the country to introduce an offer of 1-year replacement warranty for all its devices. In alignment with the fresh design created for the Indian youth, the products are segmented as F Series (Music, fun, fashion),K series (Creative & fashion), V Series (Value premium, with emphasized focus on performance and camera), and Z series which are essentially the feature phones, offering best-value & quality with great design. After establishing a strong presence through Itel and TECNO, Transsion Holdings aims to further strengthen its foothold in the world’s fastest growing mobile market with the addition of its third brand in their multi brand portfolio. Spice Mobile under Transsion Group,CEO Sudhir Kumar, told reporters here that they are extremely excited to announce the all new Spice product portfolio today. "With the launch of the series in UP, we have taken a step closer in creating an inclusive yet all-new powerful and rich digital experience for the young generation of India. Aligned with the brand identity and philosophy, Spice brand wants to fuel the existing culture of sharing amongst the Indian youth. With easy to use features, these devices offer enhanced sharing capabilities to create new aspirations which will help in connecting the next billion. We are sure that we will create a new segment in the Indian market with the robust range of products and services,”he claimed. Mr Kumar said that by December next more smart phones would be introduced by the company. UNI MB SDR SHK 1550