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Business EconomyPosted at: Dec 13 2019 4:58PM


SMBs need to shift to Window 10 to improve productivity and growth: Microsoft

Chandigarh, Dec 13 (UNI) Microsoft, world's biggest software multinational company, has advised the Small and Medium Businesses (SMBs) in India to adopt Window 10 enabled PCs to improve productivity and growth in their businesses by reducing operating cost.
Interacting with media here on Friday, Farhana Haque, Group Director, Microsoft India said SMBs with PCs that are more than four years old and running older operating systems can experience significantly reduced workplace productivity as compared to newer PCs. Not just productivity loss, older PCs expose organizations to security vulnerabilities and IT threats, she added.
Sharing survey report of Chandigarh, she said recovering data and maintaining business continuity is among the topmost challenges for SMBs in the city and that in the last year alone, 32 per cent of SMBs surveyed in the city said they had experienced a security breach. Nearly 41 per cent of SMBs in Chandigarh are using outdated PCs and 70 per cent of them are on older versions of Windows, she said, adding that survey conducted in partnership with global SMB IT market research and analyst organization TechAisle, which polled almost 2,000 SMBs across Asia Pacific.
"SMBs in Chandigarh who have embraced a modern workplace strategy have experienced multiple benefits for businesses and employees, including higher productivity, better security and reduced operating costs. Technology can be a real enabler for businesses, both small and large, and SMBs need to recognise the value that IT investment can bring to their present and future growth. Microsoft wants to work alongside SMBs in India to help them realise their ambitions and succeed in this competitive marketplace,” Ms Haque said.
To drive their business objectives, SMBs can refresh their older PCs as it provides security patches and regular OS updates for optimized use. Concerns over app compatibility is addressed with Windows 10, the most app-compatible version of Windows-to-date with best practices including app telemetry, ISV partnerships for diagnostic data and troubleshooting as well as looping feedback cycles. With the upcoming Windows 7 End of Support, SMBs need to make their shift towards newer PCs and operating systems as users will no longer receive security updates or support for PCs running on Windows 7. This includes new security updates, non-security hotfixes, free or paid assisted support options, and online technical content updates, she informed.
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