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States » EastPosted at: Sep 25 2020 2:29PM


Shoppers Stop goes multi-channel in its digital transformational journey

Kolkata, Sep 25 (UNI) Shoppers Stop, India’s leading fashion and beauty destination is implementing newer technologies to connect with its customers.
The brand has radically transformed its online business strategy to make it more engaging than ever before. In the last six months, the brand stood up to the challenging times and created innovative solutions to assist customers with their shopping needs, leading to a digital transformation.
As a part of this transformation journey, the brand has moved on to a new enterprise solution – SAP, has digitally revamped its popular Loyalty Program – First Citizens and has now offered the customer the convenience of shopping across myriad platforms: In-Store, Online (website and Mobile App) and via WhatsApp calling connecting with the Personal Shopper Programme.
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