New Delhi, Sep 24 (UNI) Shahnaz Husain Group, a leading organic beauty care company has launched innovate starch based dry shampoo that provides a water-free option for cleansing hair by absorbing, dirt, grease and product build up when massaged through dry hair. While announcing launch of new herbal product Shahnaz Husain, CMD, said that Ayurvedic Dry Shampoo containing plants ingredients in the form of aerosol sprays has been launched in domestic and International market offering consumers instant hair make overs without use of water . The Shahnaz Husain Dry Shampoo contains Rosemary Essential Oil and Tea Tree Oil. Rosemary essential is said to help lengthen and getting rid of toxins. It is also said to stimulate hair growth and prevent hair problems, like dandruff. Tea Tree Essential Oil has antiseptic and antifungal properties and keeps the hair and scalp healthy. It also contains natural cleansers, which absorb oil and impurities. It has cleansing properties similar to shampoos but is slightly milder. The target consumer segments are high and middle segment consumers and mainly men and women in the younger age-group, like teenagers and 20 to 40 age group which have hectic and busy life style mainly in leading metropolitan cities . The product has been researched and developed by company own R&D units and 100 ml bottle is priced Rs 299 to target wider customer base belonging to middle class category in Indian Market, said company CMD Shahnaz Husain. It is also useful during long train/bus journey when you don't have the time/facilities to wash your hair. Designed for professionals in metropolitan cities having busy lifestyle, the Dry Shampoo revitalizes hair, removing excess oil and grease instantly and is the fastest and easiest way to great looking hair with minimal effort. UNI ADP SHK 1804