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Business EconomyPosted at: Feb 22 2018 5:31PM


Samsung launches world's first Wind-FreeT Air Conditioner in India

New Delhi, Feb 22 (UNI) Samsung India, country's biggest and most trusted consumer electronics brand, on Thursday announced the launch of the world's first Wind-FreeT Air Conditioner in India.
The new air conditioner has integrated Samsung's exclusive Wind-FreeT Cooling technology into its design - providing customers with a cooler indoor climate and optimal energy efficiency without the discomfort of direct cold airflow.
The air conditioner packs in the world's first 8 Pole series and Anti corrosion Durafin condenser, especially designed for India's harsh climatic conditions.

The new lineup provides ambient condition by maintaining comfortable room temperature using Wind-FreeT cooling technology to gently disperse cold air through 21,000 micro air holes. A two-step cooling system, which first lowers temperatures in 'Fast Cooling Mode' and then automatically switches
to 'Wind-FreeT Cooling Mode', creating 'still air' once the desired temperature is achieved.
This approach also reduces energy consumption by up to 72 per cent compared to Fast Cooling mode. The unique Triangle Architecture also contributes to its superior cooling performance. The
upgraded structure's wider inlet allows for more air to be drawn in at once, while the optimal width and angle of the outlet, extra v-blades and large fan ensure that air is cooled and expelled faster, farther and wider to reach every corner of the room.

''In the air conditioning segment, direct cold air dispersion and sky rocketing electricity bills are two problems that today's customers are weary of the most. The world's first Wind-FreeT Air Conditioner from Samsung addresses both of these issues together, providing unparalleled cooling
comfort, while guaranteeing optimum energy efficiency.
''Customer centric innovation lies at the core of our brand promise and this product pivots around this very approach. The new technology is especially designed to cater to Indian consumer's specific needs and preferences, given the severe climatic conditions here,'' said Mr Alok Pathak, Vice President, Consumer Electronics Business, Samsung India.

Wind Free AC range is available at all leading retail outlets from a starting price of Rs 50,950 to Rs 74,260.

UNI RSA SHK 1730
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