Hyderabad, Feb 16 (UNI) Samsung India today expanded its consumer electronics portfolio by introducing smart convertible frost-free and direct cool refrigerators which run on solar power and a new range of air conditioners with digital inverter technology that cools 43 per cent faster. Talking to newsmen after the launch here, Samsung India Consumer Electronics Director Mr Rishi Suri said “Consumers are looking for energy efficient products and our new range of refrigerators and air-conditioners have been designed to suit their needs”.He said the new refrigerator and air conditioner range with advanced technologies enables faster cooling, power conservation, durability and great design. The combine innovation with advances in technology to deliver optimal performance.A key feature in the new line of refrigerators is solar power compatibility, which will go a long way in energy conservation in line with the Indian government’s efforts to promote solar power, he said. He said the new Samsung S-Inverter Air Conditioner series is engineered to consume less power and produce exceptional cooling comfort. Equipped with advanced and world’s first new 8-pole motor in its Digital Inverter range, they ensure faster cooling performance of up to 43 per cent and consume much lesser energy as compared to conventional air conditioners. The entire New S-Inverter range will come with BEE ISEER rating, Mr Suri added. UNI VV CS 1910