New Delhi, Oct 23 (UNI) Luxury multi-brand store 'Pitaraah' in association with Sahil Kochhar, unveiled the designer's debut haute couture collection 2018-19 'Zehen', with an exclusive fashion show here.

An epitome of luxury and style, 'Pitaraah' is a multi-designer store, housing some of the biggest names from the Indian fashion fraternity.

Sahil Kochhar is a niche luxury 'Pret-a-Couture' Label specialising in unconventional textures and embroideries.

The designer is known for his fresh and contemporary creations, fused with an old-world charm, inspired by the rich cultural heritage of India and the artistry of our craftsmen.

Sahil puts in a constant endeavour to shed light on India's infinite unsung and mystical treasures and rejuvenate India’s traditional arts and crafts to establish a lasting legacy through its modern interpretations.

His couture collection has brought alive his interpretation of paradise with reminiscing panoramic landscapes made of flowers and birds, layers of wide palms and lush jungle trees. The designer has translated these images into breathtaking creations.

Whispy pastels act as the canvas for delicate appliqué, shimmering silver, and champagne beadwork. Tonal appliqué and ivory beads are shaped into motifs of birds, trees, bunches and florets to adorn the dresses. These artworks are inspired by classic landscape paintings, wallpapers, and Toile du juoy of the 18th century.

Talking about the launch of the collection, Sahil Kochhar said,'I am thrilled as Zehen is our first ever Couture collection and it takes forward our love for details and intricate embroideries while staying true to our innate aesthetic. In the last five years, I have experienced enormous appreciation and love from the audience. The collection is very versatile and has a global appeal at the same time is uber luxurious and opulent.'

'We are glad we launched our first Couture collection with 'Pitaraah' as it also celebrates our long association and friendship with the founder Akhil Verma,' Sahil said.



Founder Akhil Verma said, 'The association between the luxury multi-designer store, Pitaraah and Sahil Kochhar has been beneficial for the fashion followers. Our effort has been to address the needs varied styles and moods. Our collection is for the young and the younger, head turners and subtle dressers, dressing styles which are edgy as well as poetic. We are happy to introduce Sahil Kochhar debut couture collection, 'Zehen', in our store. The collection has the regal charm of the Victorian era detailed with oriental exoticism. Each handcrafted piece has been delicately and intricately made with love. We are happy to be ready for the festive season.'

UNI PY NY 1703