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Royal Enfield forays into Argentina

Royal Enfield forays into Argentina

New Delhi, Mar 13 (UNI) Royal Enfield on Tuesday announced its entry into Argentina, the second biggest motorcycle market in Latin America.

With Buenos Aires representing the largest motorcycling community in the country, the automaker launched its first flagship store in the heart of Buenos Aires commencing its full operation, including after sales, spares and service.

“As a part of its growth strategy and focused international thrust of leading and expanding the global mid-sized motorcycle market, Argentina is the third country after Brazil and Colombia in the Latin American region to have an exclusive Royal Enfield store,” company's statement said.

Company's president Rudratej (Rudy) Singh said, "Royal Enfield is the fastest growing motorcycle brand in the world. Our approach in international markets has been to focus on key cities that strongly influence the motorcycling and lifestyle culture in the country. The flagship store in Buenos Aires fit right into our city-focused global expansion approach. People here are looking for fun, evocative, leisure motorcycling options that are practical for city-riding as well.”

Royal Enfield in Argentina will be present with a lineup of four of its widely popular models featuring single-cylinder engines currently up to 535 cc.

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