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Retail therapy for jealous partners

Retail therapy for jealous partners

New Delhi, Jan 16 (UNI) Have you ever felt jealous about the attention your romantic partner was giving to someone else? Perhaps your significant other seems to be enjoying a conversation with someone a little too much, or a co-worker is flirting with your partner at a company holiday party.
But psychologists say that this feeling in not limited to romantic relations but to other relations as well.
Moreover, these jealousies may even help marketers to pitch their products better.
Researcher Xun (Irene) Huang was eager to investigate whether these feelings of jealously motivated consumers to buy things that were more likely to recapture the attention of their partners.
She and her team conducted a series of five different experiments, and the results revealed that feelings of jealousy increase the desire for eye-catching products -- such as a bright colored coat instead of a dull-colored one, or a T-shirt with a big logo design versus a low-key design.
A summary of their findings has been published online in the Journal of Consumer Psychology.
"We believe that this effect is not just restricted to jealousy in romantic relationships," says Huang, a professor at Nanyang Technological University in Singapore.
"Children can be jealous of a sibling's relationship with their parents, or workers might be jealous of a colleague's close relationship with a supervisor.
" The researchers also found that the desire for eye-grabbing products disappeared when there was little chance that the product would be noticed by others in public.
Participants who were experiencing feelings of jealously in one experiment were more likely to buy a noticeable gold lamp for their office, a public place.
But if they were buying a lamp for their bedroom, interest in a gold lamp versus a plain grey one was equal.
The researchers were surprised to discover that the desire to recapture someone's attention with eye-catching products even outweighed the risk of public embarrassment.
In one experiment, participants were asked to imagine that they had been invited to a party.
One group had been invited to a costume party organized by friends, and the other group had been invited to a formal welcoming party for new staff members at their company.
Then they were asked to choose whether they'd prefer to wear an ordinary pair of sunglasses to the party or a unique and eye-catching pair.
The researchers found that participants who were experiencing feelings of jealously opted to wear the eye-catching sunglasses to both types of parties, even though they could garner negative attention for this at a formal work party.
These findings also have implications for marketing, Huang says.
Print advertisements and in-store displays can capture situations in which jealously is at play, which could motivate consumers to buy products that will attract someone's attention.
Television commercials that promote attention-grabbing products might also be effective during sit-coms in which jealously is a common theme.
UNI YSG SNU 1640

Dengue

Dengue epidemic should be declared as 'Health disaster" in TN : DMK

Chennai, Oct 20 (UNI) The Opposition DMK in Tamil Nadu today demanded that the outbreak of dengue epidemic in the state, which has claimed nearly 40 lives, should be declared as a 'Health disaster'.

Panacea

Panacea Biotec receives Manufacturing Authorisation for 22 medicinal products

Mumbai, Oct 17 (UNI)Panacea Biotec a leading biotechnology company said that it has received the Certificate of GMP Compliance from State Service of Ukraine on Medicines and Drugs Control with Manufacturing Authorization for 22 medicinal products, including 4 oncology products for a period valid till June 24, 2020.

UN

UN launches plan to stop transmission of bovine TB to humans

United Nations, Oct 13 (UNI) Stressing the damaging impact on poor rural communities in Africa and South-East Asia of animal tuberculosis’ (bovine TB) transmission to humans, United Nations health experts have launched the first-ever roadmap to combat the so-called zoonotic TB.

World

World will have more obese children and adolescents than underweight by 2022: WHO

Kolkata, Oct 12 (UNI) The number of obese children and adolescents (aged five to 19 years) worldwide has risen tenfold in the past four decades.

Int'l

Int'l breast cancer conference stresses on need for early diagnosis, awareness

New Delhi, Oct 7 (UNI) To promote awareness about breast cancer which is becoming the common cancer among women in the country, an international conference was inaugurated on Saturday.

Solar eclipse 2017: North America will witness total solar eclipse

Solar eclipse 2017: North America will witness total solar eclipse

New York, Aug 21 (UNI) Today, all of North America will witness a total solar eclipse for the first time in 99 years, where the Moon will pass in front of the Sun, casting darkness across swathes of the Earth's surface - with up to 14 states shrouded in complete blackout.

Nano-particle fertilizer could lead to new 'green revolution'

Nano-particle fertilizer could lead to new 'green revolution'

New Delhi, Jan 26 (UNI) Sri Lankan scientists report having developed a simple way to make a benign, more efficient fertilizer – described as nano-particle fertilizer - that could contribute to a second food revolution across the globe.

Broken pebbles offer clues to Palaeolithic funeral rituals

Broken pebbles offer clues to Palaeolithic funeral rituals

New Delhi, Feb 9 (UNI) Humans may have ritualistically "killed" objects to remove their symbolic power, some 5,000 years earlier than previously thought, a new international study of marine pebble tools from an Upper Palaeolithic burial site in Italy suggests.

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