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Business Economy


Reliance Retail signs pact with Gap

Mumbai, July 6 (UNI) Reliance Retail on Wednesday said it has signed a long-term pact with Gap to become the official retailer for the American clothing major across all channels in India.
"The partnership is aimed at leveraging Gap’s position as a leading casual lifestyle brand and Reliance Retail’s established competencies in operating robust omni-channel retail networks and scaling local manufacturing and driving sourcing efficiencies," Reliance Retail said in a statement.
Commenting on the partnership, Akhilesh Prasad, CEO (Fashion & Lifestyle), Reliance Retail, said Reliance and Gap complement each other in their vision to bring industry leading fashion products and retail experiences to their consumers.
“We look forward to growing the Gap business across key international markets,” said Adrienne Gernand, Managing Director of International, Global Licensing and Wholesale at Gap Inc.
“Partnering with regional experts like Reliance Retail in India allows us to deliver our relevant, purpose-driven brand to customers around the globe, while continuing to diversify our business portfolio through our partner-based model,” Gernand said.
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