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Business EconomyPosted at: Mar 18 2019 5:49PM


Realme to expand offline sales in 150 cities

Lucknow, Mar 18 (UNI) Realme, emerging smartphone brand in the country, has announced to expand the offline sales in 150 cities in 2019.
The young brand which started with top cities of the country, was gradually moving towards 150 cities phase by phase. The 'Proud to be Young' brand has collaborated with offline retailers which will be known as Real Partners and will give a value addition to customer experience.
The brand partnered with leading offline dealer Shivalik Communications Pvt Ltd in Uttar Pradesh and sold around one lakh Realme smartphones in the region.
It started with 10 cities across the country in January 2019 and the brand will eventually add 50 cities every quarter.
With the city expansion the smartphone brand will establish 20,000 outlets throughout the country.
Currently the young brand has presence in more than 35 cities across more than 3000 stores in Mumbai, Hyderabad, Surat, Ludhiana and Chandigarh to name a few and is expanding footprints to meet the rapidly growing customer demands.

Currently Realme is working with 600 Real partners in Uttar Pradesh. Going forward the brand will partner with 400 more dealers eventually establishing relationship with 1000 dealers by end of the year. The young brand will expand covering all the major districts of the region. The brand already have 39 service centers in the region, eventually adding on more as per requirement.
Commenting on the expansion, Chief executive officer (CEO) Madhav Seth told reporters here on Monday said, ''Realme as a young brand is committed to deliver the best consumer experience to our customers. In Uttar Pradesh we have 39 service centers to make sure customer satisfaction.”
"Strengthening our commitment, we are expanding our footprints to meet the rapidly growing customer demands. With the new offline store, we are extending our sales channels reaching out to our offline customers in every region. This is the extension of our sales strategy and ultimate target of ‘Realme for Every Indian' ,he said.
The brand has been successfully performing on e-commerce platforms from May 2018. Realme has secured the position of No 1 emerging brand in the country as quoted by CMR and according to Counterpoint, it was No 3 in overall market share during Diwali, and specifically No 2 in online sales.

Adding on to the accolades, Realme has also ranked No 4 position in Q4 2018, as per International Data Corporation (IDC) and Counterpoint and awarded No 1 Quality Smartphone Brand by CMR Mobile Industry Consumer Insight Survey.
In the first week of March 2019, the brand has launched Realme 3, the most powerful phone in budget segment.
The stylish device is powered by the AI master MediaTeK Helio P70 processor and comes with a 4230 mAh battery, giving you the longest battery life in this segment. The device comes in three exquisite colours - Radiant Blue, Dynamic Black and Classic Black.
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