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RCB enters pact to release athleisure apparel range

Bengaluru, Oct 10 (UNI) IPL franchise Royal Challengers Bangalore
(RCB) has entered into a pact with Status Quo knitwear brand to
offer sporty and stylish athleisure apparel range in the coming
season.
The collaboration has been powered by Black White Orange Brands
Pvt. Ltd, RCB's global licensing partner.
Aimed at giving the die-hard fans of the team an opportunity to
sport their love through apparel with RCB athleisure, Royal
Challengers Bangalore has worked closely with the Black White Orange
team to conceptualize the design framework for the teams' overall
merchandising. Together they will look at several licensing and
retail partnerships, globally, a release said here today.
With this athleisure range, RCB becomes one of the first T20
teams to have an official lifestyle fashion apparel range, moving
beyond the traditional offering of player and fan kits.The RCB
Autumn-Winter 2017 collection pays homage to the concept of 'RCB
Heroes' and is a range that celebrates RCB's fearless attitude
through a bold aesthetic.
UNI RS MSP CS1537
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