Wednesday, Feb 26 2020 | Time 19:35 Hrs(IST)
  • Haryana police arrested most wanted criminal
  • Mysuru: 29 students fell sick after consuming milk
  • NIA conducts multiple raids in Kashmir
  • Def Min Rajnath Singh to attend Yediyurappa's felicitation function in K'taka
  • Janpad CEO suspended in corruption case
  • Gujarat: FM presents Rs 2,17,287 cr budget for FY 2020-21
  • Australia's Chef de Mission tells athletes to focus on training for Tokyo Olympics
  • Congress stages 'dharna' against BJP MLA’s remark on freedom fighter Iyengar
  • Security force launch CASO in south Kashmir’s Shopian
  • Awareness for school students against not visiting porn sites:Nitish
  • Centre accords top priority for welfare of 3 5 crore workers : Gangwar
  • U S advises its citizens to exercise caution in Delhi
  • Hero ISL semi-finals fixtures announced; away goals rule to apply
  • Punjab CM rules out revocation of reservation policy
  • Minor immolates herself, accuses three persons of rape
Press Releases » Business Wire India

Raw Pressery Uses Real People in Its Dairy-Free Almond Milk Ad Film

Business Wire India
Raw Pressery, a home-grown brand that started with cold-pressed juices, has now introduced dairy-free almond milk to its portfolio of honestly healthy beverages. Indians are familiar with the traditional ‘badam doodh’, however, almond milk which is completely plant based and not a dairy product, requires some customer education.


As a brand, Raw has been successful in establishing and maintaining its position as simple, authentic, edgy and fun. They have launched an ad film keeping the same brand ethos in mind. The film encapsulates the emerging health-conscious Indian consumer, who leads an active lifestyle. It showcases things that today’s millennials consider as ‘part of an active lifestyle’ such as calisthenics, battle rope workout, swimming, yoga, running & cycling.




Traditional ads depend on actors and making them do multiple shots until it looks perfect. The world of Raw is honest, authentic and free of any pretence, hence the brand decided to go with real people in its film. The film includes athletes and even national level champions from various fields and walks of life. For instance, the swimming pool shot is performed by Ridhi Sampath, who is a 100M Freestyle Swimmer from Bhopal. She reflects on her experience of doing the ad film and shares, “Doing what I do on a daily basis, but this time in front of the camera was a challenge, however it was an amazing feeling and a lovely experience overall.” Similarly, the National Level Calisthenics champion, Aslam Shah does an interesting flagpole hold perpendicular to the ground at ease in the ad. Eshaan Sharma, a professional cyclist, felt good that through this ad film he got to build awareness about cycling. Celebrity chef, Harsh Dixit makes a delicious and nutritious smoothie bowl but the almond milk, an easy recipe for homes. All believe that the purpose of the ad would be that they will impact and motivate people to lead an active lifestyle and make better food choices.


Almond Milk, unlike regular milk comes from the earth, so no dependency on animals to fulfill our nutritional needs. It’s low in calories & high in calcium which gives stronger bones and boosts brain power. Raw Pressery’s Almond Milk is made from the finest almonds sourced from California, USA. It contains no preservatives, is 100% lactose-free and has been coined as the best vegan drink by PETA in 2018.


The film also features brand investor and actor, Jacqueline Fernandez in a split position, something that she does as part of her everyday stretching. An extremely avid and enthusiastic follower of yoga herself as shown in the ad, she loves the almond milk in her morning coffee and smoothie bowls.

Speaking about the core idea and concept of the film, Anuj Rakyan, Founder & CEO said, “Our community and partnerships have always been in a raw and authentic form, the sole reason why we chose our local heroes who’ve been an inspiration to us for our ad film. They’re active, on-the-go and relatable. The ad, just like the people in the film, gets you high on health and makes you want to move!


Raw Pressery’s almond milk comes in 5 flavours - Mango (new), Dates (new), Cacao, Coffee, and Unsweetened. They’re available at modern trade stores and online on amazon, BigBasket and
More News

Wipro positioned as Leader in Everest Group - Life Sciences Digital Services PEAK Matrix™ Assessment

26 Feb 2020 | 5:33 PM

Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading global information technology, consulting and business process services company, today announced that it has been positioned as a ‘Leader’ in Everest Group’s Life Sciences Digital Services PEAK Matrix™ Assessment 2019, globally.

see more..

Frost and Sullivan in Partnership With VMware Unveils the Hybrid Cloud Maturity Index (HCMI) Assessment for Enterprises

26 Feb 2020 | 4:39 PM

VMware, Inc. (VMW), a leading innovator in enterprise software, along with Frost & Sullivan, leading global research and consulting firm, released the Hybrid Cloud Maturity Index (HCMI) 2019 assessment of enterprises.

see more..

Important Things to Know About CIBIL Score for a Personal Loan

26 Feb 2020 | 2:40 PM

Personal loans are becoming a popular avenue of financing as they don’t require any asset to be pledged as security and can be applied for easily online.

see more..
US-India Strategic Partnership Forum Hosts the Strategic and Business Dialogue During President Donald J  Trump’s Visit to India

US-India Strategic Partnership Forum Hosts the Strategic and Business Dialogue During President Donald J Trump’s Visit to India

26 Feb 2020 | 1:59 PM

During President Trump’s maiden India visit, the US-India Strategic Partnership Forum (USISPF) launched the US-India Tax Forum, an initiative designed for industry and government to engage on global and local tax policy issues.

see more..

Here’s Why You Must Opt for a Hospital Cash Plan From Bajaj Finserv

26 Feb 2020 | 12:13 PM

Offered by Bajaj Finance Limited, the lending arm of Bajaj Finserv, the Hospital Cash Cover provides a daily cash allowance to take care of the day-to-day expenses. The daily cash benefit can also be availed if one is undergoing a day care treatment procedure.

see more..