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Business Economy


Pune Ranks No 1 in maximum merchant enrolments on Instamojo e-commerce platform

Pune, Sep 23 (UNI) Instamojo, an e-commerce platform for independent business and D2C (direct-to-consumer) brands, on Thursday announced that the company aims to on-board over 2.50 lakh small businesses by the end of FY-22.
Earlier this year, the company made its entry into the e-commerce enabler space with its digital product suite, empowering D2C brands to launch their own independent online stores.
Since activation of the beta version of the e-commerce platform in February this year, the company has seen 2.5 lakh plus D2C merchant subscriptions, accounting to more than 100 per cent growth in the first quarter post the launch.
Currently, it has a merchant base of more than two million small business owners.
Instamojo’s e-commerce platform offers merchants the tools to build and manage their own business website, along with other integrated services which include digital payments, logistics, instant pay-outs, access to credit, marketing tools and CRM. Merchants can also opt for the
As per recent data from the platform on merchants creating online stores, the company has seen maximum traction from businesses based out of the city of Pune, followed by Delhi, Mumbai and Bangalore amongst the metros.
In fact, 18 per cent of e-commerce sellers on the platform are from Pune.
Amongst the non-metros, Lucknow leads the way, followed by Jaipur and Ahmedabad where the top e-commerce categories included fashion, art and food.
Sampad Swain, chief executive officer & co-founder, Instamojo said, “In the last couple of years, both digitisation and changing consumer behaviours have made it imperative for small businesses to move online. In fact, in a post pandemic world, the D2C model can be an effective solution to catalyse recovery of businesses. Post the launch of the beta version of our e-commerce solutions, we received tremendous response from merchants across the country.
"The city of Pune which is characterised by its promising business sector, witnessed maximum merchant enrolments on the Instamojo e-commerce platform, bagging the top spot. The small business owners of Pune have been very receptive to the online store model, an indicator that the sector is evolving towards a digital future,” he added.
Early in 2020, the company acquired GetMeAShop (GMAS), an e-commerce enablement firm backed by Times Internet, and closed its Pre-Series C round of funding in the later part of 2020.
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