New Delhi, Apr 19 (UNI) Songdew.com that runs the largest music network in India and is used by more than 25,000 artists and bands to promote their music both in audio and video format, has taken a new journey as a 24 hrs music channel, 'Songdew TV'.

Songdew TV is a first-of-its-kind platform for artists to collaborate, create, publish, promote and distribute their music.

The channel is for the young and young at heart music lovers who can enjoy numerous private albums that are not available in the mainstream media.

Songdew is India's largest and the fastest growing network of artists and listeners.

Videocon d2h, India’s fastest growing DTH player has partnered exclusively with Songdew for a 24 hour active service providing the biggest TV platform to Indie music to over 19 million households across India.

The channel will show the best of independent music, live acts from across the country.

The programming line-up of Songdew includes not only music videos created by indie artists but also very interesting programming formats including; Meet The Music, Track Tales, Songdew Unplugged, World Street Music etc.

These programmes feature some of the very talented musicians and bands including Indian Ocean, Astitva, The Yellow Bucked, Sifar, Sparsh, Daira, Shadow and Light, Harpreet Singh and Shubhangi Joshi.

Commenting on the partnership, Sunil Khanna, Founder, Songdew said,'More than 28,000 plus talented musicians and bands creating some outstanding music, lack a platform to present their creation to music lovers in India. Songdew TV is a giant step in that direction and we are delighted to partner with Videocon d2h as our first DTH platform.'

Saurabh Dhoot, Executive Chairman, Videocon d2h said, “Music connects people. With this insight, we launched Songdew TV on Videocon d2h. Besides offering fresh music to the young viewers it is also our way of promoting new musical talent across the country.”

“The trend among youth these days is to explore long tail music beyond film songs. Emergence of music festivals, Live Events and success of online music platform are testimonial to this. Hand picked music content on Song dew TV will provide an incredible experience to subscribers of Videocon d2h,” said Sandip Tarkas, Director, Songdew.

UNI PY SW 1529