Mumbai, Nov 28 (UNI) Pepperfry.com, India’s No.1 Furniture and Home market place today announced the launch of No Cost EMI facility. Through this facility Pepperfry.com customers can avail of additional savings of 12 percent to 15 percent over and above any existing discounts as compared to the normal EMI transactions. Pepperfry welcomes the Hon’ble Prime Minister’s demonetization move, which will improve the transparency, trackability and accountability in the Indian economy. To support this bold and unprecedented initiative of the Government, and to promote banking transactions & electronic modes of payment, Pepperfry, together with the sellers listed on the website, has implemented the No Cost EMI facility (EMI Offer). This is a first-of-its kind initiative by any online marketplace platform for furniture and home products, and will make online shopping on Pepperfry.com more accessible with no additional cost on equated monthly instalments (EMIs). The EMI Offer entails zero processing fee, zero down payment, and zero interest for customers. The EMI Offer is available across all products being sold by various sellers on the Pepperfry website, with a minimum value of Rs 3000, and is limited to EMIs having a tenure of 3 or 6 months. Furniture transactions which are done online are of high value with an average of Rs.18, 000 to 20,000. Pepperfry has seen that by providing the EMI facility the company can help consumers attain their dream homes while not having to make the entire payment upfront, which can be an issue of entry level consumers. Pepperfry provides EMI facility across a wide range of cards issued by PSU Banks, Private SectorBanks and International Banks. UNI JS NV1255