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Business EconomyPosted at: Jan 17 2019 8:07PM


Parag Milk Foods expands network; launches premium milk in Delhi-NCR

New Delhi, Jan 17 (UNI) Private diary company Parag Milk Foods Limited on Thursday introduced its premium milk brand 'Pride of Cows' here in order to cater Delhi NCR customers.
"With the aim to reach out to more households across the country, we plan to increase the production at our farm. North India is one of the key market for us and we have plans to increase the goodness of cow’s milk in the region through our strong product portfolio in the near future," said company's Chairman Devendra Shah.
"The milk will be airlifted from Bhagyalaxmi Dairy farm located in Manchar, near Pune which consists of 3,000 Holstein Freisan cows, and is equipped with the finest International technology for feeding, milking and processing of fresh milk," added Mr Shah.
Mr. Shah told UNI that the company’s revenues from Pride of Cows has grown at a CAGR of 28 per cent over FY13-18 and it will continue to grow at this pace. Delhi NCR is the largest milk market of the country valued at around Rs. 11,000 crores and with Pride of Cows; we are going one-step further in strengthening our presence in cow’s milk in the region. Currently, we are catering to ~25,000 households in Mumbai, Pune and Surat."
"The company recently acquired Danone facility in Sonipat and commenced the operations with pouch milk supply under their Gowardhan brand," said Akshali Shah, Senior Vice President, Strategy - Sales and Marketing, Parag Milk Foods.
She also revealed that consumers can subscribe to the premium milk on the Pride of Cows website which is priced at Rs 120 per litre for Delhi NCR. In near future, the company is planning to expand the product portfolio by introducing new milk variants under Pride of Cows.
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Tags: #Parag Milk Foods expands network; launches premium milk in Delhi-NCR
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