New Delhi, May 29 (UNI) Panasonic India Pvt Ltd, a leader in innovation and 4K technology, today unveiled its home-entertainment experience with a new 2017 line-up of 4K Ultra HD TVs along with the UA7 sound system. While launching the products, Manish Sharma, President and CEO, Panasonic India and South Asia and Vice President Appliances Company Panasonic Corporation said, “2018 marks Panasonic 100th Year and you will definitely see a powerful mix of hardware and software innovations that’s born from decades of experience in developing TV technology and 20 year collaboration with Hollywood from Panasonic.” Giving the details of the products, Mr Sharma said, “Panasonic's high-end 4K television series EX750 and EX600 are designed to deliver picture quality and sound, accurate to the filmmaker's original vision. The high sound quality of UA7 sound system further boosts the viewing experience, bringing power to your movies and videos.” According to him, the spectrum of screen sizes ranges from 43-inch to 65-inch across the 4K models. With this launch, the Japanese giant aims to capture 10 per cent market share in the 4K TV segment by the end of FY17-18. Panasonic also showcased their ‘future of display screens’ – Invisible TV at the launch event held in New Delhi. The 2017 4K Pro Ultra HD TV range is headed by the EX750 flagship model which will be available in 65-inch, priced at Rs 3,10,000. The EX600 series, this range will be available in 55-inch, 49-inch and 43-inch screen sizes prices at Rs 1,78,900, Rs. 1,41,000, Rs 78,900 respectively. Neeraj Bahl, Associate Director, Business Group Head, Consumer Electronic, Panasonic India said, “With 4K resolution further enhanced by the introduction of HDR display technology, the market for 4K TVs in 2017 is growing without signs of slowdown. Sales of 4K ultra HD TVs are poised to grow by a further 72 per cent by the end of 2017 and will account for more than a third of the worldwide TV.” UNI ADP SNU 1657