Monday, Apr 15 2024 | Time 11:25 Hrs(IST)
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Business Economy


Paizatto, India’s first ever DRM Mobile App launched



Chennai, Sep 2 (UNI) Paizatto - India’s first ever Digital Referral

Marketplace (DRM) today launched a Mobile App that connects

vendors and consumers through a dedicated Mobile Application.

Jayantilal J Challani, President, The Jewellery and Diamond Trader’s

Association – Madras, AM Vikrama Raja, President - Tamil Nadu Vanigar

Sangankalin Peramaippu, D Venkataraman, Retail Head - Southern Region,

Retailers Association of India and KT Srinivasa Raja, Managing Director,

Adyar Ananda Bhavan2B India Pvt. Ltd launched the Mobile App at a

media conference held here.

Paizatto App is the first-of-its-kind app developed by Opalyte Services

Private Limited, a start-up based out of Chennai.

It is the first digital solution brand toward its mission of becoming an

aggregator of aggregators in the ever-evolving market. It stimulates

the shopping experience for essential goods in the best possible way

as it has a unique Earn Back Program for the consumers for every

purchase they do.

Most apps or UPI payment options give customers cashback in terms of

vouchers, cashback coupons and app points. These have little value and

are not useful for the customer.

Upon any purchase or payment, customers are flooded with coupons

which they never use. However, in Paizatto’s revolutionary Earn Back,

customers earn back money with every purchase. The app also facilitates

second and third-tier shop owners to grow their businesses.

Speaking at the launch event, Vikrama Raja said “I am glad that Paizatto

launched this App in Namma Chennai. Since the arrival of online stores

and super stores, small vendors have struggled to retain customers. I believe

Paizatto App stimulates the shopping experience for essential goods through

its unique Earn Back Program. The Earn Back system cultivates customer loyalty

and increases sales through repeat customer footfall. Also, Paizatto’s marketing

support for the vendor in the digital marketing space and the analytics helps

them to get more insights on sales.”

Explaining the simple process of free registration to create more walk-ins to the

shops and earn more money, Deepak H, Founder and Director of Paizatto said

“We are glad to be the first company to bring DRM to Chennai and we will expand

to every district of Tamil Nadu soon."

Paizatto can be used in all categories of shopping except for certain sensitive and

banned items, he said, adding, Paizatto is also tested and audited in all UPI platforms

and our collaboration with the leading Fintech banks like ICICI Bank and IDFC Bank

makes Paizatto safe in digital transactions”

Elaborating further Vijay Lodha, Co-Founder said “Paizatto is the only company to

give real Earn Back and not just accumulating points. Besides getting Earn Back for

every purchase at the Paizatto affiliated stores through the dedicated QR code,

consumers also earn money through a referral network, when the referred friends

or relatives make a purchase."

Paizatto App also updates the consumers with products and offers from the nearby

stores and instant delivery, based on the value of purchase through the stores. We

are looking at 50,000 affiliated stores / 10, 00, 000 consumers in the first year and

triple it in the second year.” he added.

UNI GV 1913

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