Chennai, Sep 2 (UNI) Paizatto - India’s first ever Digital Referral
Marketplace (DRM) today launched a Mobile App that connects
vendors and consumers through a dedicated Mobile Application.
Jayantilal J Challani, President, The Jewellery and Diamond Trader’s
Association – Madras, AM Vikrama Raja, President - Tamil Nadu Vanigar
Sangankalin Peramaippu, D Venkataraman, Retail Head - Southern Region,
Retailers Association of India and KT Srinivasa Raja, Managing Director,
Adyar Ananda Bhavan2B India Pvt. Ltd launched the Mobile App at a
media conference held here.
Paizatto App is the first-of-its-kind app developed by Opalyte Services
Private Limited, a start-up based out of Chennai.
It is the first digital solution brand toward its mission of becoming an
aggregator of aggregators in the ever-evolving market. It stimulates
the shopping experience for essential goods in the best possible way
as it has a unique Earn Back Program for the consumers for every
purchase they do.
Most apps or UPI payment options give customers cashback in terms of
vouchers, cashback coupons and app points. These have little value and
are not useful for the customer.
Upon any purchase or payment, customers are flooded with coupons
which they never use. However, in Paizatto’s revolutionary Earn Back,
customers earn back money with every purchase. The app also facilitates
second and third-tier shop owners to grow their businesses.
Speaking at the launch event, Vikrama Raja said “I am glad that Paizatto
launched this App in Namma Chennai. Since the arrival of online stores
and super stores, small vendors have struggled to retain customers. I believe
Paizatto App stimulates the shopping experience for essential goods through
its unique Earn Back Program. The Earn Back system cultivates customer loyalty
and increases sales through repeat customer footfall. Also, Paizatto’s marketing
support for the vendor in the digital marketing space and the analytics helps
them to get more insights on sales.”
Explaining the simple process of free registration to create more walk-ins to the
shops and earn more money, Deepak H, Founder and Director of Paizatto said
“We are glad to be the first company to bring DRM to Chennai and we will expand
to every district of Tamil Nadu soon."
Paizatto can be used in all categories of shopping except for certain sensitive and
banned items, he said, adding, Paizatto is also tested and audited in all UPI platforms
and our collaboration with the leading Fintech banks like ICICI Bank and IDFC Bank
makes Paizatto safe in digital transactions”
Elaborating further Vijay Lodha, Co-Founder said “Paizatto is the only company to
give real Earn Back and not just accumulating points. Besides getting Earn Back for
every purchase at the Paizatto affiliated stores through the dedicated QR code,
consumers also earn money through a referral network, when the referred friends
or relatives make a purchase."
Paizatto App also updates the consumers with products and offers from the nearby
stores and instant delivery, based on the value of purchase through the stores. We
are looking at 50,000 affiliated stores / 10, 00, 000 consumers in the first year and
triple it in the second year.” he added.
UNI GV 1913