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Business EconomyPosted at: Sep 28 2023 3:31PM


P&G unveils ₹ 300 cr P&G supply chain Catalyst Fund

Hyderabad, Sept 28 (UNI): Procter & Gamble India (P&G India), which has the largest manufacturing unit in Hyderabad, on Thursday announced unveiling of ₹ 300 cr P&G supply chain Catalyst Fund to collaborate with external partners and innovators, in co-creating solutions that accelerate its journey towards Supply 3.0 – the modern supply chain ecosystem.
This fund will provide an opportunity to start ups and innovators to collaborate with P&G on business solutions customized to create the next level of supply: a supply chain that provides greater agility, flexibility, scalability, transparency and resilience, according to company statement here.
The announcement is in line with the Prime Minister’s Gati Shakti initiative, which is an endeavour towards multi-modal connectivity in the country that will enhance seamless movement of goods and services through targeted interventions.
This new fund is part of P&G India’s ‘vGROW’ program that focuses on identifying and collaborating with start-ups, small businesses, individuals, and large organizations offering innovative industry-leading business solutions. These solutions will help the Company in delivering a superior experience to its consumers and continuing to drive constructive disruption.
With this announcement, the Company also launched the sixth edition of ‘P&G vGROW External Business Partner Summit,’ to be held from September 28 to 29, 2023.
The Summit offers a platform to existing and new suppliers, in partnership with Incubate Hub, to pitch their solutions to P&G India’s leadership team.
L V Vaidyanathan, CEO, P&G India Subcontinent said, “With the ‘P&G Supply Chain Catalyst’ fund, we are focused on co-creating innovative solutions that enhance the very backbone of our operations - the supply chain. We are confident that focused interventions in the supply chain will have a positive impact on our overall priorities including constructive disruption and productivity.”
" With this fund, we have committed spends of more than ₹1800 Crore to date in business solutions through vGROW. We strongly believe that a healthy dissatisfaction with the status quo will help us raise the bar on constructive disruption and better serve consumers, customers, and communities, " he added.
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