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Business Economy


Osmania student complaints against Shriram Fashion Clothing company for using Virat Kohili photo

Hyderabad, Feb 12 (UNI) Readymade garments shop owners are adopting unfair trade practices by using images of celebrities in advertisements published in newspapers for promoting their products.

Taking this as a serious issue, an Osmania University Student lodged a complaint and won on a garment shop situated in Hyderabad, at Telangana Consumer Disputes and Redressal Cell.

Trader Shriram Fashion Clothing Company for the purpose of promoting their sales is advertising with photos of Indian Cricket Captain Virat Kohli. For the purpose of sale of the goods, giving such photos of such recognized person through advertisement in newspapers where innumerable people see, showing
them as their company’s brand ambassador without their approval amounts to unfair trade practice and false statement and deceiving public at large.

Mr Baglekar Akash Kumar, a Law Student from Osmania University lodged a complaint at Telangana Consumer Affairs Redressal and Information Cell on November 9, 2018.

Telangana Consumer Information Cell responded quickly and issued notice to the owners of Shriram Fashion Clothing Company. On receiving the notice, the shop owners accepted their fault and agreed not to use any celebrities pictures in their advertisements any further.
As they opted for unfair trade practice, Consumer Redressal and Information Centre charged penalty of Rs.10,000. Consumer Information Centre handed over this penalty to Mr. B.Akash Kumar.

In return Mr Akash Kumar donated the amount to Telangana Consumer Redressal and Information Centre for their effort in bringing awareness among consumers and giving free consultation and solving cases. On Tuesday, Akash Kumar handed over the cheque to Secretary for Telangana Consumer Affairs Akun Sabharwal.

Akash Kumar said that the way Consumer Redressal Centre and Commissioner responded was very much appreciable. He thanked both Commissioner and Consumer Information staff as they handled the case very smoothly to see both the parties get equal justice.
Mr Sabharwal appreciated Akash Kumar on his initiative in taking the subject, which is first of its kind. He said people should be more cautious towards false advertisements and be more alert towards this type of unfair trade practices.
UNI VV CS 1749
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