Thursday, Mar 28 2024 | Time 18:34 Hrs(IST)
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Business Economy


Orient Electric launches IoT enabled smartceiling fan ‘Aeroslim’

New Delhi, Jan 16 (UNI) Orient Electric Limited on Wednesday announced the launch of its new Aeroslim premium ceiling fan.
“Aeroslim is the country's first and world’s slimmest smart fan. An IoT-enabled fan which can be controlled via Orient Smart mobile app. Aeroslim is also the first Inverter fan, saving 40 per cent energy,” shared Atul Jain, Sr. Vice President & Business Head, Fans, Orient Electric Limited with UNI.
“IoT-enabled Aeroslim puts comfort and control at users’ fingertips by giving them the freedom to manage fan speed and modes, reverse rotation and underlight with dimming options via Orient Smart mobile app. One can switch on/off from the app itself. It has telescopic adjustable mounting which complements both traditional and modern ceilings,” said Mr Jain.
“Starting at the price of Rs 7790/-, the company targets aspirational customers. Aeroseries has been a success which was launched in January 2017. We presently have more than 40 per cent market share in the premium fans and we are hopeful of gaining further dominance in this segment,” he added.
The key features include saving 40 pc energy, noiseless, frictionless and stable operation even at low voltage of upto 140V. The new range of fans has rust proof ABS body and also ceiling adjustable telescopic mounting.
“Aeroslim fans are enabled with Alexa and Google Assistant voice controls. Its slim cylindrical design, integrated underlight (8 watt LED) and PU paint with hydrographic finish impart stunning looks to the Aeroslim fan. It also comes with remote,” shared Anshuman Chakravarty, CMO.
A household name in the Indian fan industry Orient Electric is a part of the diversified USD 1.8 billion CK Birla Group and has a well-organised distribution network driven by over 4000 dealers, 1,00,000 retail outlets and a strong service network covering more than 320 cities and operations spanning over 35 countries.
“The recently launched product will be available offline as well as online (partnered with Amazon),” shared the CMO.
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