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Business EconomyPosted at: Jan 5 2018 3:33PM


Optiemus launches BlackBerry KEYone in B'desh

New Delhi, Jan 5 (UNI) Optiemus Infracom Limited, a leading Indian telecom enterprise, has announced its entry in the Bangladesh market with the launch of BlackBerry KEYone Limited Edition Black.
Optiemus signed a licensing deal with BlackBerry in February 2017 to design, manufacture and distribute BlackBerry branded smartphones in India, Sri Lanka, Bangladesh and Nepal.
After successfully launching the BlackBerry KEYone Limited Edition Black in India and Sri Lanka, Optiemus has partnered with CPL, concern of Union Group, a renowned business conglomerate in Bangladesh, to handle the distribution and retail operations of BlackBerry smartphones. Optiemus’ entry into Bangladesh supports the company's growth strategy aimed at expanding its customer base in new geographies.
BlackBerry KEYone Limited Edition Black is the first BlackBerry branded device locally manufactured by Optiemus Infracom under the licensing agreement. The device offers the best of BlackBerry Limited's software and security with Optiemus Infracom’s commitment to deliver superior quality, premium smartphones to the tech-savvy generation in the country. The device will be available for Pre booking starting 4th to 21st January.
“We are extremely delighted to launch BlackBerry KEYone LIMITED EDITION BLACK in Bangladesh, as it reiterates our commitment to expand into newer geographies. Our endeavor is to offer highly secure BlackBerry smartphones that have the best of both worlds – the convenience of Android and security of BlackBerry - to the sub-continent audience. We are confident that the tech savvy audience here in Bangladesh will enjoy the BlackBerry KEYone LIMITED EDITION BLACK experience as it offers striking features, great camera quality, unmatched user interface and unparalleled productivity”, said Hardip Singh, Executive Director, Optiemus Infracom Ltd.
Alex Thurber, Senior Vice President, General Manager, Mobility Solutions at BlackBerry said, “We would like to congratulate our partner Optiemus Infracom on bringing the BlackBerry KEYone to customers in Bangladesh. We have worked closely with Optiemus to ensure that the BlackBerry smartphone experience and security is intact and built into every layer of the device, offering the security and productivity that BlackBerry has always been known for. It is exciting to see our ecosystem of software licensing partners collaborating together to launch BlackBerry-branded smartphones in new markets.”
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